Local Growers

King Fresh Pro­duce traces its roots to 1933, when a 17 year old Dee Wil­son left Okla­homa in search of a bet­ter life for his fam­ily in Cal­i­for­nia. After find­ing steady work, Dee was able to buy land in Shafter, Cal­i­for­nia. Three gen­er­a­tions later, Dee Wil­son would remain proud of his fam­ily that retains his unwa­ver­ing com­mit­ment to hard work and hon­esty.

The King Fresh farm­ing inter­ests in the San Joaquin Val­ley of Cen­tral Cal­i­for­nia rep­re­sent over 3,000 acres of Table Grape Vine­yards, Cherry Orchards and Cit­rus Groves. Their farms are located in the South­ern and Cen­tral San Joaquin Val­ley of Cal­i­for­nia, with a con­cen­tra­tion of prop­erty near the Kings River that runs through the small farm­ing town of Kings­burg.

King Fresh Pro­duce is the mar­ket­ing arm of Wil­son Farms, and now in its third gen­er­a­tion of Wilsons spear­head­ing the com­pany. Wil­son Farms was founded by Keith’s father, Woodrow Wil­son, fol­low­ing in the farm­ing tra­di­tion of Keith’s grand­fa­ther, Dee. Keith him­self heads King Fresh, where his chil­dren are now begin­ning to break into the fam­ily busi­ness.

King Fresh, grown and packed with pride.