Local Growers


Fresh fruits and veg­eta­bles have a per­sonal and dis­tinc­tive place of ori­gin.

Inde­pen­dent & small scale fam­ily farms con­tribute to our regional abun­dance and land­scape with a wide vari­ety of fresh, peak of sea­son pro­duce.

Check out some of our notable farmer pro­files to see who’s grow­ing your food.


Coke Farm

Coke Farm

Coke Farm has been pro­duc­ing organ­i­cally grown fruits and veg­eta­bles for over thirty years. In 1981, founder Dale Coke was prompted by a doubt­ing con­ven­tional farmer, who spec­u­lated that straw­ber­ries could not be grown organ­i­cally. Dale planted his first straw­ber­ries in August of 1981 on the home ranch near Aro­mas, Cal­i­for­nia. The plants pro­duced suc­cess­fully and a local nat­ural foods store became the first Coke Farm customer.

Dale started plant­ing more crops and joined the Santa Cruz chap­ter of C.C.O.F. (Cal­i­for­nia Cer­ti­fied Organic Farm­ers). By 1990, Coke Farm had grown to a 200+ acre farm, har­vest­ing over fifty crop vari­eties each year and ship­ping daily out of a cooler on site in San Juan Bautista.

Today, Coke Farm con­tin­ues to pro­vide its cus­tomers with organic, spe­cialty, top qual­ity, sea­sonal fruits and veg­eta­bles year-​round. In addi­tion to grow­ing and ship­ping their own pro­duce, Coke Farm cools, stores, and ships for several