Local Growers


Fresh fruits and veg­eta­bles have a per­sonal and dis­tinc­tive place of ori­gin.

Inde­pen­dent & small scale fam­ily farms con­tribute to our regional abun­dance and land­scape with a wide vari­ety of fresh, peak of sea­son pro­duce.

Check out some of our notable farmer pro­files to see who’s grow­ing your food.


CA Endive Farms

Cal­i­for­nia Endive Farms

Bel­gian Endive took the world by storm when it was intro­duced in Paris in 1872. It quickly became so pop­u­lar that it was nick­named “white gold”.

About a cen­tury later, a young Amer­i­can named Richard Collins, focused on becom­ing a spe­cialty farmer, made his own dis­cov­ery of endive while work­ing in the kitchen at a Cal­i­for­nia /​French eatery called Restau­rant La Salle. The owner, prepar­ing braised endives, told the wide-​eyed youth that he should con­sider grow­ing endives as he had just paid four dol­lars a pound for them! Fas­ci­nated by the prospect of pro­duc­ing this ele­gant veg­etable, Rich bought some seeds and planted them in the fam­ily veg­etable garden.

By 1983, Rich had begun com­mer­cial pro­duc­tion of locally grown endive in Vacav­ille, launch­ing Rebel Farms and a new tra­di­tion, rich in his­tory of this ele­gant veg­etable. Rebel Farms was later renamed Cal­i­for­nia Endive Farms and it remains the largest Amer­i­can producer.

A lead­ing inno­va­tor in refin­ing the com­plex process of grow­ing the high­est qual­ity Cal­i­for­nia endive (both red and white), Cal­i­for­nia Endive Farms is ded­i­cated to con­sis­tent pro­duc­tion of the high­est qual­ity endive in the marketplace.

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