Market Report
- Thursday, 24 September 2020
We all read the updates on weekly market conditions. Weak, strong, up, down, escalated, Acts of God, legs, no legs. All produce lingo to inform end users on the state of lettuce, berries and vegetables.
It all sounds fine in an update on paper. Reality sets in when we as consumers shop and take our fruits and vegetables home for meals prepared in our own kitchens.
For the past several weeks, excessive and prolonged heat (triple digit temperatures) in our prime growing areas is newsworthy. Next came the headlines of multiple fires throughout California, Oregon and Washington. Smoke and ash continue to push air quality in to unhealthy ranges.
Warnings of short supplies, higher prices and tight markets are a direct result of those late summer events. Harvest disruptions due to lack of labor or minimum time available to pick, sort and pack have worked against growers.
Product alerts tell retailers and chefs to order tight or “truck to shelf or truck to plate”. Valencia oranges have suffered from heat stress. Romaine, iceberg and leafy lettuces are now showing the affects of insect damage and high temperatures.
Growers do their best to mitigate all quality concerns in every crop. It makes good sense for the farmer to want to make the most of their sales. Still, unavoidable circumstances have prevailed this summer to give growers more headaches than usual.
Since most meals are now being made or consumed at home under COVID restrictions, production disruptions hit close to home on food waste and the wallet. Fewer store trips for marketing mean the perishables need to last and go farther.
It all sounds fine in an update on paper. Reality sets in when we as consumers shop and take our fruits and vegetables home for meals prepared in our own kitchens.
For the past several weeks, excessive and prolonged heat (triple digit temperatures) in our prime growing areas is newsworthy. Next came the headlines of multiple fires throughout California, Oregon and Washington. Smoke and ash continue to push air quality in to unhealthy ranges.
Warnings of short supplies, higher prices and tight markets are a direct result of those late summer events. Harvest disruptions due to lack of labor or minimum time available to pick, sort and pack have worked against growers.
Product alerts tell retailers and chefs to order tight or “truck to shelf or truck to plate”. Valencia oranges have suffered from heat stress. Romaine, iceberg and leafy lettuces are now showing the affects of insect damage and high temperatures.
Growers do their best to mitigate all quality concerns in every crop. It makes good sense for the farmer to want to make the most of their sales. Still, unavoidable circumstances have prevailed this summer to give growers more headaches than usual.
Since most meals are now being made or consumed at home under COVID restrictions, production disruptions hit close to home on food waste and the wallet. Fewer store trips for marketing mean the perishables need to last and go farther.
- Thursday, 17 September 2020
Late summer to early fall is a perfect time to pick and highlight bell peppers. They tend to thrive in the hot California sun, so the recent heat wave was not a deterrent to these colorful beauties.
The 2020 Washington state apple harvest is just underway. This season’s crop looks to be stellar and close to last year’s size in volume.
Apple farmers keep growing larger crop sizes and more varieties to please the worldwide consumer demand of this favorite fruit.
For the second straight year, Gala apples will be the highest volume variety produced at 23 percent. Red Delicious is projected at 17 percent, followed by Fuji apples at 14 percent. Granny Smith and Honeycrisp are at 13 percent each of total production.
This year, newcomers Cosmic Crisp is forecasted to come in at 1.2 percent of the total crop and Cripps Pink at 5 percent. Pretty good for the newbies.
Organic apple production is on track to be about 16 percent of the total, or 21 million boxes. This is up from 15 million boxes in the 2019 apple crop. By the way, not all organic production is ultimately packed, sold and marketed as organically grown.
The 2020 Washington state apple harvest is just underway. This season’s crop looks to be stellar and close to last year’s size in volume.
Apple farmers keep growing larger crop sizes and more varieties to please the worldwide consumer demand of this favorite fruit.
For the second straight year, Gala apples will be the highest volume variety produced at 23 percent. Red Delicious is projected at 17 percent, followed by Fuji apples at 14 percent. Granny Smith and Honeycrisp are at 13 percent each of total production.
This year, newcomers Cosmic Crisp is forecasted to come in at 1.2 percent of the total crop and Cripps Pink at 5 percent. Pretty good for the newbies.
Organic apple production is on track to be about 16 percent of the total, or 21 million boxes. This is up from 15 million boxes in the 2019 apple crop. By the way, not all organic production is ultimately packed, sold and marketed as organically grown.
- Thursday, 10 September 2020
Late summer to early fall is a perfect time to pick and highlight bell peppers. They tend to thrive in the hot California sun, so the recent heat wave was not a deterrent to these colorful beauties.
Originating in South and Central America, Columbus brought them back to Europe in the 15th century. They soon became culinary stars across the globe.
Bell peppers are part of the chile family. Unlike their spicier counterparts (serranos, jalapeños and habaneros), they do not contain capsaicin, the compound that gives chile peppers their heat.
At their peak in late summer and early fall, bell peppers are available in a rainbow of colors. Their mild flavor and satisfying crunch make serving them raw a popular choice. Salads and fresh veggie plates are dressed up with bright bell pepper rings or julienned strips.
Roasting, grilling, baking, or stir-frying them brings out a deeper, sweeter taste. Their hollow cavity and sturdy walls makes them ideal for stuffing. This menu application seems to fit right in with the transition of summer to fall.
There are two major factors that determine a bell pepper’s color. One. The time of harvesting and the degree of ripeness at harvest time. Two. The pepper varietal.
All bell peppers start out green and change color as they mature. If it’s not picked, a green pepper may become yellow, orange, or red, depending on its varietal. The longer the fruit stays on the vine, the sweeter it becomes. Additional time on the plant also means that more nutritional value is gained.
Since they were less ripe when picked, green bell peppers have a longer shelf life, but are less nutrient-dense than bell peppers that have matured to other colors.
Originating in South and Central America, Columbus brought them back to Europe in the 15th century. They soon became culinary stars across the globe.
Bell peppers are part of the chile family. Unlike their spicier counterparts (serranos, jalapeños and habaneros), they do not contain capsaicin, the compound that gives chile peppers their heat.
At their peak in late summer and early fall, bell peppers are available in a rainbow of colors. Their mild flavor and satisfying crunch make serving them raw a popular choice. Salads and fresh veggie plates are dressed up with bright bell pepper rings or julienned strips.
Roasting, grilling, baking, or stir-frying them brings out a deeper, sweeter taste. Their hollow cavity and sturdy walls makes them ideal for stuffing. This menu application seems to fit right in with the transition of summer to fall.
There are two major factors that determine a bell pepper’s color. One. The time of harvesting and the degree of ripeness at harvest time. Two. The pepper varietal.
All bell peppers start out green and change color as they mature. If it’s not picked, a green pepper may become yellow, orange, or red, depending on its varietal. The longer the fruit stays on the vine, the sweeter it becomes. Additional time on the plant also means that more nutritional value is gained.
Since they were less ripe when picked, green bell peppers have a longer shelf life, but are less nutrient-dense than bell peppers that have matured to other colors.
- Thursday, 03 September 2020
Labor Day 2020 comes in the midst of a global pandemic and an era of essential workers.
Since early March, front-line workers, across multiple industries, have faced unprecedented conditions to perform our most crucial services.
Typically, Labor Day marks the official “end of summer” festivities, vacations and leisure pastimes. Kids go back to school and families settle in with more structured routines.
Sporting events, concerts and backyard barbecues are American highlights from Labor Days past. Not this year. Cardboard cutouts will suffice to entertain baseball fans and online virtual concerts intend to serenade listeners.
Backyard grilling will be served to a restricted number of people. No crowds or large parties allowed this year. Gatherings will be limited. Amazingly, those responsible for feeding Americans have shown remarkable resilience.
Farmers in California have battled destructive fires throughout major growing regions this season. Still, they continue to harvest, pack and ship.
On the table, and without much interruption, we continue to eat our fresh produce. Melons, tomatoes, sweet corn, cooking vegetables and salad ingredients magically find there way to the grocers and restaurants.
Since early March, front-line workers, across multiple industries, have faced unprecedented conditions to perform our most crucial services.
Typically, Labor Day marks the official “end of summer” festivities, vacations and leisure pastimes. Kids go back to school and families settle in with more structured routines.
Sporting events, concerts and backyard barbecues are American highlights from Labor Days past. Not this year. Cardboard cutouts will suffice to entertain baseball fans and online virtual concerts intend to serenade listeners.
Backyard grilling will be served to a restricted number of people. No crowds or large parties allowed this year. Gatherings will be limited. Amazingly, those responsible for feeding Americans have shown remarkable resilience.
Farmers in California have battled destructive fires throughout major growing regions this season. Still, they continue to harvest, pack and ship.
On the table, and without much interruption, we continue to eat our fresh produce. Melons, tomatoes, sweet corn, cooking vegetables and salad ingredients magically find there way to the grocers and restaurants.