Every day is Earth Day in the demand­ing world of agri­cul­ture. Today’s farm­ers are keenly aware of the value of water, soil and clean air.

These irre­place­able assets are essen­tial to pro­vid­ing for our food secu­rity. Sus­tain­able farm­ing prac­tices con­nect the dots for farm­ers and the land and sur­round­ing nat­ural habi­tats.

The future of food and that of the planet are insep­a­ra­ble. What we choose to grow, how we grow it and what we want to eat in the future deeply influ­ence the nat­ural envi­ron­ment.

It’s been sug­gested that adopt­ing one of three (Mediter­ranean, pescatar­ian or veg­e­tar­ian) dietary plans would not only improve human health fac­tors (Type 2 dia­betes, can­cer and heart dis­ease) but would also pos­i­tively affect envi­ron­men­tal impact.

Data is stack­ing up to sup­port the links between diet-​health-​environmental challenges.


Con­tin­u­ous process improve­ments are in the best inter­est of all of us who make a liv­ing at grow­ing, har­vest­ing, han­dling and dis­trib­ut­ing fresh pro­duce.

Hav­ing a long-​lived, healthy and safe sup­ply of food prod­ucts is everyone’s desire. Pro­vid­ing foods in an envi­ron­men­tally friendly way (with­out caus­ing severe or irre­versible dam­age to the planet) is the best case sce­nario.

From small, local grow­ers to large-​scale com­mer­cial oper­a­tions, stew­ard­ship of nat­ural resources is crit­i­cal.

Peak per­for­mance blends savvy water and energy man­age­ment, fuel effi­ciency, inte­grated pest man­age­ment, fair labor/​trade prac­tices and eco­nomic via­bil­ity.

Farm­ing is a way of life, not just about mak­ing a liv­ing for farm­ers. Mul­ti­ple gen­er­a­tions are steeped in the tra­di­tions of care-​taking the lands and ecosys­tems that sup­port them.

Mar­ket­ing a one day a year aware­ness for Earth Day prin­ci­ples isn’t enough if you are a farmer or rancher. The devo­tion to pro­duc­ing food, fiber and ani­mals requires 365 days of ded­i­ca­tion.

Farm­ers play a crit­i­cal role in the new strate­gies that will save and shape our planet. Mother Nature’s heavy hand in food pro­duc­tion —- recent droughts, floods, wild fires and incon­sis­tent grow­ing sea­sons com­manded atten­tion.

Look­ing to cel­e­brate Earth Day? Visit a local farm. Con­nect to the com­mu­nity. Teach your chil­dren where their food comes from. Make a case for a sus­tain­able food sys­tem and viable local farms.
To read the full Mar­ket Report, includ­ing this week’s mar­ket update, see below or click here.