CON­GRAT­U­LA­TIONS RYAN BLANCAS!

The United Fresh Retail Pro­duce Man­ager Awards Pro­gram pays spe­cial recog­ni­tion to pro­duce man­agers on the front lines in super­mar­kets work­ing every day to increase sales and con­sump­tion of fresh fruits and veg­eta­bles. Gen­eral Pro­duce is hon­ored to have nom­i­nated yet another win­ner, Ryan Blan­cas of Beale AFB Commissary.

In June, Ryan, along with Gen­eral Pro­duce team mem­bers, will attend the United Fresh Pro­duce Inno­va­tion Con­fer­ence in Chicago. United Fresh will honor 25 of the industry’s top retail pro­duce man­agers for their com­mit­ment to fresh pro­duce, inno­v­a­tive mer­chan­dis­ing, com­mu­nity ser­vice and cus­tomer satisfaction.

Left to right:
Mar­lon Walker, Store Direc­tor, Beale AFB Com­mis­sary
Alan Edi­ger, VP Busi­ness Devel­op­ment, Dole Fresh Veg­eta­bles
Ryan Blan­cas, Pro­duce Man­ager, Beale AFB Com­mis­sary, 2016 Retail Pro­duce Man­ager Award Win­ner
Jeff Ober­man, VP Trade Rela­tions, United Fresh Pro­duce Association
Just a lit­tle less than 2 hours away in Pleasan­ton, the Expo It is a great oppor­tu­nity for us to see what’s new out there. It is easy for us to take our cus­tomers with us to con­nect with grow­ers, ship­pers, and retail­ers. The Expo exhibitors pro­vide updates on their lat­est crops and prod­ucts while we get to talk to them about how and why they do what they do.

GP Team Mem­bers David John III, Jen­nifer Ho, Ray Hoell­warth, and Linda Unden attended the FPFC Nor­Cal Expo this year. They all enjoyed it and are look­ing for­ward to more FPFC events.

Read more about the event:

By Kath­leen Weaver

Most con­sumers believe pro­duce comes shrouded in plas­tic; per­fectly selected apples pre­sented in a pris­tine pack­age ready to enjoy. And while any­one eat­ing fruits and veg­eta­bles excites me for all the obvi­ous rea­sons; health and com­merce related, there is one sig­nif­i­cant dif­fer­ence between the eater of today and that of the past. Eighty years ago most folks knew how an apple was grown, which is no longer the case.

Eighty years ago a sub­stan­tial chunk of the work­force was employed in agri­cul­ture; 22% of work­ers rep­re­sent­ing roughly 27 of 123 mil­lion peo­ple who called the US home at the time. They farmed on small farms in all regions of the US pro­duc­ing mostly for their own sub­sis­tence. How­ever, trends began to shift with elec­tri­fi­ca­tion, mech­a­niza­tion, and infra­struc­ture and trans­port improve­ments, allow­ing peo­ple to seek off-​farm work. This is where we see the most sub­stan­tial change in our food sys­tem that until recently remained unchallenged.

Read more: Break­ing Down Bar­ri­ers for Local Food →

If you love local, sustainably-​farmed food, Cal­i­for­nia pear farm­ers have what you’re look­ing for. This week, a group of Cal­i­for­nia pear farm­ers has launched a cam­paign to pro­mote pears pro­duced in and around Sacra­mento as part of the America’s Farm-​to-​Fork Cap­i­tal movement.

Nearly all pears from Cal­i­for­nia are grown in small com­mu­ni­ties near Sacra­mento. Each year in early July pears begin har­vest­ing from the Sacra­mento Delta grow­ing area and then in neigh­bor­ing Lake and Men­do­cino coun­ties later in the month. That means that locally-​grown pears are plen­ti­ful in sum­mer and through­out the fall.

“We’re hop­ing to get con­sumers excited about locally-​grown pears and the farm­ers who grow them,” said Chris Zanobini, exec­u­tive direc­tor of the Cal­i­for­nia Pear Advi­sory Board, which is head­quar­tered in Sacra­mento. “Pear farm­ers are big sup­port­ers of the America’s Farm-​to-​Fork Cap­i­tal pro­gram and we’re help­ing to spread the word about foods grown near Sacra­mento with a num­ber of spe­cial events, give­aways and pro­mo­tions for Sacra­mento area consumers.”

Read more: Pear Farm­ers Launch Locally Grown Cam­paign for Sacramento-​Area Consumers →

“This month marks the begin­ning of our 90th year in busi­ness! Ocean Mist Farms was founded by Ital­ian Immi­grants in 1924 grow­ing Arti­chokes along the Pacific Ocean’s Mon­terey Bay in Cas­tro­ville, Cal­i­for­nia.

Invest­ing in qual­ity peo­ple and farm land became the foun­da­tion of suc­cess and longevity for gen­er­a­tions of Ocean Mist grow­ers. As the land base grew, so did Ocean Mist’s farm­ing exper­tise, with employ­ees who believe pas­sion­ately in the cul­ture and team pride of a 4th gen­er­a­tion grower-​owned busi­ness. We are proud to reach this mile­stone together with our cus­tomers and trade partners.”

Gen­eral Pro­duce has been part­ner­ing with Ocean Mist Farms for over 80 years to bring you some of the fresh­est veg­eta­bles on the planet. Con­grat­u­la­tions, Ocean Mist Farms!

We honor the famous Frank Fat’s Restau­rant in Sacra­mento, Cal­i­for­nia on their 75th Anniver­sary. Gen­eral Pro­duce has done busi­ness with Frank Fat’s for their entire 75 year history!