Dan, Brian and Tom (in absen­tia) received the Seven Seals Award rec­og­niz­ing Gen­eral Pro­duce as a Patri­otic Employer for its sup­port of the Guard and Reserve. At a spe­cial pre­sen­ta­tion in front of the Sacra­mento Board of Super­vi­sors , Gen­eral Pro­duce, along with other Sacra­mento area employ­ers, were hon­ored and recognized.

For the past 12 years, GP has been able to accom­mo­date our National Guards­man, Todd Pratt, as he has been called for train­ing and deployed dur­ing his mil­i­tary ser­vice. We are proud of him and proud to be able to con­tribute to sup­port­ing our mil­i­tary troops abroad.

Read more here:

http://​www​.esgr​.mil/​N​e​w​s​-​E​v​e​n​t​s​/​E​S​G​R​-​I​n​-​T​h​e​-​N​e​w​s​/​a​r​t​i​c​l​e​T​y​p​e​/​A​r​t​i​c​l​e​V​i​e​w​/​a​r​t​i​c​l​e​I​d​/​5194​/​G​e​n​e​r​a​l​-​P​r​o​d​u​c​e​-​C​o​m​p​a​n​y​-​s​u​p​e​r​v​i​s​o​r​-​h​o​n​o​r​e​d​-​b​y​-​D​e​p​a​r​t​m​e​n​t​-​o​f​-​D​e​f​e​n​s​e​-​f​o​r​-​p​a​t​r​i​o​t​i​c​-​s​u​p​p​o​r​t​.​a​s​p​x

Gen­eral Produce’s vision of cre­at­ing a dis­tinc­tive, col­lab­o­ra­tive cel­e­bra­tion to high­light the best Cal­i­for­nia grown foods in the midst of the 2015 Sacra­mento Farm-​to-​Fork Fes­ti­val came to fruition and exceeded all expectations.

Gen­eral Pro­duce, a third-​generation, locally owned, family-​run dis­tri­b­u­tion com­pany part­nered with long­time cus­tomer, Fat’s Fam­ily Restau­rant Group, to host “On the Plate” dur­ing this year’s Farm-​to-​Fork Fes­ti­val on Sep­tem­ber 26th.

The large mar­quee booth (a 50′ x 60′ tent and out­side dis­play space) attracted folks with a vin­tage Gen­eral Pro­duce deliv­ery truck, draped in fresh flo­ral, fruits and veg­eta­bles. The col­or­ful fall hard­scape pro­vided the per­fect back­drop for snap­shots. This dis­play was the most phot­graphed of the day for press and fes­ti­val atten­dees, post­ing to Insta­gram, Twit­ter and Facebook.

Read more: “On the Plate” Draws Impres­sive Crowd at 2015 Farm-​to-​Fork Festival →

Gen­eral Pro­duce is proud to be a spon­sor of the Farm-​to-​Fork Fes­ti­val.

Here are some scenes from the day!


Gen­eral Pro­duce con­tributed to a new Guin­ness World Record for the largest fruit & veg­etable dona­tion with 170,923.8 pounds of fresh pro­duce col­lected for the Sacra­mento Food Bank and Fam­ily Ser­vices.

This Farm-​to-​Fork Cel­e­bra­tion event was orga­nized by the Sacra­mento Con­ven­tion and Vis­i­tors Bureau with an orig­i­nal goal of 25,000 pounds of pro­duce. Gen­eral Pro­duce was pleased to donate 2,000 pounds to the cause and deliver an addi­tional 300 pounds of Pre­mier Mushrooms!

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Sacra­mento Bee
Sacramento’s third Farm-​to-​Fork cel­e­bra­tion will open in less dra­matic fash­ion than the pre­vi­ous two.

The event, which cul­mi­nates Sept. 27 with the (sold-​out) Tower Bridge Din­ner, will kick off at 5 a.m. Wednes­day with a fresh-​food drive on Capi­tol Mall. Con­tri­bu­tions will go to Sacra­mento Food Bank & Fam­ily Ser­vices, which will dis­trib­ute food and serve as a clear­ing­house for other food banks in the region.

Local gro­cers Raley’s and Nugget, pro­duce sup­plier Gen­eral Pro­duce, Cal­i­for­nia Endive Farms and the Cal­i­for­nia Pear Advi­sory Board will donate pro­duce to the event. Dona­tions of fresh, local pro­duce from the pub­lic also are welcome.

The goal is to col­lect at least 25,000 pounds of fresh food and set a Guin­ness World Record. A Guin­ness rep­re­sen­ta­tive will be on hand at the food drive, which lasts until 11 a.m.

World record bid aside, this kick­off event likely will pro­vide less spec­ta­cle than the inau­gural Farm-​to-​Fork celebration’s cat­tle drive and the sec­ond year’s trac­tor parade – both of which tra­versed the Tower Bridge. But it’s still an out­size dis­play of Sacramento’s farm-​to-​fork bona fides, said Mike Testa of the Sacra­mento Con­ven­tion & Vis­i­tors Bureau.

“The first year, we wanted to show that farm-​to-​fork was not just pro­duce, but pro­teins,” Testa said. “The sec­ond year was to show the equip­ment that was nec­es­sary for farm to fork. This year, it is to show the bounty of every­thing that is com­ing out of the ground, and to ben­e­fit peo­ple in need – with fresh food and not the tra­di­tional canned goods that peo­ple think of when they think of food donations.”
There are few other places in the coun­try “that could com­pete for a (fresh-​food) world record in a 24-​hour period,” Testa said. “And if they did, they likely would be sourc­ing (some of it) from the Sacra­mento region.”

Sacra­mento Mayor Kevin John­son declared Sacra­mento “America’s farm-​to-​fork cap­i­tal” in 2012. The city’s first Farm-​to-​Fork cel­e­bra­tion, in Sep­tem­ber 2013, lasted a week. This year’s cel­e­bra­tion runs 2 12 weeks and includes the free Farm-​to-​Fork Fes­ti­val Sept. 26 on Capi­tol Mall.

Sacra­mento Bee

America’s Farm to Fork Cap­i­tal, Sacra­mento, CA

Gen­eral Pro­duce, a lead­ing family-​owned and oper­ated pro­duce dis­trib­u­tor, is very proud to announce achieve­ment on their goal of “green cer­ti­fi­ca­tion” through a third-​party eval­u­a­tion and process.

“Thanks to sus­tain­able efforts already in place and prac­tice at Gen­eral Pro­duce, the cer­ti­fi­ca­tion process was achieved well ahead of our orig­i­nal year-​end goal,” said Linda Luka, direc­tor of mar­ket­ing and com­mu­ni­ca­tions for Gen­eral Pro­duce. “Green Plus helped us eval­u­ate and iden­tify areas that we could enhance and expand, as well as focus on new oppor­tu­ni­ties in the sus­tain­abil­ity arena. No one argues that as an indus­try, there is much work to be done. We are pleased to be at the front of that parade.”

Read more: Gen­eral Pro­duce Achieves Green Certification →