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Sacramento’s third Farm-​to-​Fork cel­e­bra­tion will open in less dra­matic fash­ion than the pre­vi­ous two.

The event, which cul­mi­nates Sept. 27 with the (sold-​out) Tower Bridge Din­ner, will kick off at 5 a.m. Wednes­day with a fresh-​food drive on Capi­tol Mall. Con­tri­bu­tions will go to Sacra­mento Food Bank & Fam­ily Ser­vices, which will dis­trib­ute food and serve as a clear­ing­house for other food banks in the region.

Local gro­cers Raley’s and Nugget, pro­duce sup­plier Gen­eral Pro­duce, Cal­i­for­nia Endive Farms and the Cal­i­for­nia Pear Advi­sory Board will donate pro­duce to the event. Dona­tions of fresh, local pro­duce from the pub­lic also are welcome.

The goal is to col­lect at least 25,000 pounds of fresh food and set a Guin­ness World Record. A Guin­ness rep­re­sen­ta­tive will be on hand at the food drive, which lasts until 11 a.m.

World record bid aside, this kick­off event likely will pro­vide less spec­ta­cle than the inau­gural Farm-​to-​Fork celebration’s cat­tle drive and the sec­ond year’s trac­tor parade – both of which tra­versed the Tower Bridge. But it’s still an out­size dis­play of Sacramento’s farm-​to-​fork bona fides, said Mike Testa of the Sacra­mento Con­ven­tion & Vis­i­tors Bureau.

“The first year, we wanted to show that farm-​to-​fork was not just pro­duce, but pro­teins,” Testa said. “The sec­ond year was to show the equip­ment that was nec­es­sary for farm to fork. This year, it is to show the bounty of every­thing that is com­ing out of the ground, and to ben­e­fit peo­ple in need – with fresh food and not the tra­di­tional canned goods that peo­ple think of when they think of food donations.”
There are few other places in the coun­try “that could com­pete for a (fresh-​food) world record in a 24-​hour period,” Testa said. “And if they did, they likely would be sourc­ing (some of it) from the Sacra­mento region.”

Sacra­mento Mayor Kevin John­son declared Sacra­mento “America’s farm-​to-​fork cap­i­tal” in 2012. The city’s first Farm-​to-​Fork cel­e­bra­tion, in Sep­tem­ber 2013, lasted a week. This year’s cel­e­bra­tion runs 2 12 weeks and includes the free Farm-​to-​Fork Fes­ti­val Sept. 26 on Capi­tol Mall.

Sacra­mento Bee

America’s Farm to Fork Cap­i­tal, Sacra­mento, CA

Inspired by the abun­dance of region­ally avail­able fresh prod­ucts, as well as the hard-​working fam­ily oper­a­tions who pro­vide us with high qual­ity foods, Gen­eral Pro­duce announces a col­lab­o­ra­tive effort to cel­e­brate a locally-​grown food expe­ri­ence dur­ing the 2015 Sacra­mento Farm-​to-​Fork Festival.

Gen­eral Pro­duce, a third-​generation, locally-​owned, family-​run dis­tri­b­u­tion com­pany has part­nered with Fat’s Fam­ily Restau­rant Group, who cel­e­brated their 75th anniver­sary last year, to host “On the Plate” dur­ing this year’s Farm-​to-​Fork Fes­ti­val on Sep­tem­ber 26. This mar­ques event will show­case local ingre­di­ents pre­pared in sig­na­ture recipes by chefs from each of Fat’s four loca­tions. The key component(s) in each cook­ing demon­stra­tion will be sup­plied from local pur­vey­ors who share the vision of pro­vid­ing high qual­ity prod­ucts from California’s heart­land, including:

Van Gronin­gen & Sons
Ratto Broth­ers
Vierra Farms
Pre­mier Mushrooms
Lund­burg Fam­ily Farms
Salle Orchards
Mary’s Chick­ens

“As con­sumers crave a bet­ter under­stand­ing of where their orig­i­nates and of how it is pro­duced, we are priv­i­leged to share the sto­ries of the fam­i­lies who grow or raise the rice, the poul­try, the wal­nuts, the fresh greens, etc.”, said Linda Luka, direc­tor of mar­ket­ing and com­mu­ni­ca­tions for Gen­eral Pro­duce. “Food is per­sonal. We have an oblig­a­tion to pre­serve our rela­tion­ships with the grow­ers and rec­og­nize the dis­tinc­tive places of where our food is raised. The focus is on fresh and sea­sonal. Our sto­ries are about authen­tic and local. It makes sense to part­ner with long-​time, like-​minded fam­ily oper­a­tions to set the table at this year’s Farm-​to-​Fork Festival.”

In addi­tion to the live cook­ing demon­stra­tions, atten­dees will have the oppor­tu­nity to taste spe­cially pre­pared dishes, receive cook­ing tips and recipes, win prizes and most impor­tantly meet the farm­ers who sup­ply the Cal­i­for­nia ingredients.

“The Sacra­mento Farm-​to-​Fork Fes­ti­val is a cel­e­bra­tion of com­mu­nity and a chance to appre­ci­ate the locally grown, pro­duced and sourced foods of our great region. That’s some­thing we have a pas­sion for,” said Tom Chan, CEO of Gen­eral Pro­duce. “We’re proud to expand our par­tic­i­pa­tion this year to show­case these excep­tional ven­dor part­ners and encour­age every­one to stop by to expe­ri­ence ‘On the Plate with Fat’s Fam­ily Restau­rant Group’.”


About Gen­eral Pro­duce - Gen­eral Pro­duce annu­ally dis­trib­utes over 250 mil­lion pounds of fresh pro­duce prod­ucts to retail­ers, restau­rants, schools and other whole­salers in North­ern Cal­i­for­nia, West­ern Nevada, South­ern Ore­gon and the Pacific Rim. Head­quar­tered in Sacra­mento, the “Farm-​to-​Fork Cap­i­tal of the World,” Gen­eral Pro­duce is a proud sup­porter of the locally grown move­ment and sources from a net­work of local farms to sup­ply the best pro­duce avail­able. This third-​generation family-​owned busi­ness has hon­ored their com­mit­ment to world-​class cus­tomer ser­vice for more than 80 years. To learn more about Gen­eral Pro­duce, please visit www​.Gen​er​al​Pro​duce​.com.


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Gen­eral Pro­duce has announced its con­tin­ued advo­cacy for healthy lifestyles for California’s youth by host­ing a series of events this sum­mer. In com­bi­na­tion with sev­eral gro­cers and DeCA com­mis­sary stores, the Gen­eral Pro­duce team is tak­ing its “Let’s Move Cal­i­for­nia” show on the road.

“We value our work­ing rela­tion­ships with California’s finest inde­pen­dent gro­cers, as well as our DeCA part­ners,” said Linda Luka, Mar­ket­ing Direc­tor of Gen­eral Pro­duce. “Our mis­sion to edu­cate our youngest con­sumers is top of mind as we cul­ti­vate the next gen­er­a­tion of healthy eaters.”

These events tie-​in with Gen­eral Produce’s par­tic­i­pa­tion with the eat brighter!™ cam­paign and encour­ages pro­duce con­sump­tion in chil­dren. Includ­ing fresh gar­den bars, fresh fruit pizza mak­ing, face paint­ing, water games, and Zumba ses­sions, Gen­eral Pro­duce will pro­vide local kids with an oppor­tu­nity to win a bike, a fam­ily movie pack­age, or other sum­mer fun prizes. Out­door pro­duce farm­ers mar­kets coin­cide with most of the events, mak­ing it a fam­ily affair.

“These events help high­light the gro­cery retailer as a true com­mu­nity part­ner. Events are fun for all involved and exem­plify how healthy eat­ing and an active lifestyle help cre­ate a fit for life gen­er­a­tion,” con­tin­ued Luka.

Gen­eral Produce’s 2015 Sum­mer Kid’s Events include:

June 11th: Lone Tree School Sum­mer Camp (Zumba-​tonics & Salad Bar) on Beale Air Force Base.
July 11th: Pay­less IGA Cop­per­opo­lis (Home­town Kid’s Event)
July 18th: Pay­less IGA Pio­neer (Home­town Kid’s Event)
August 8th: Pay­less IGA Lock­e­ford (Home­town Kid’s Event)

Thanks to Gen­eral Pro­duce for bring­ing these fun events to Sacramento!

And­NowU­Know



Read the Farm to Fam­i­lies arti­cle in which Dan and Tom talk about bring­ing good qual­ity, local foods to fam­i­lies. Gen­eral Pro­duce is the con­duit between grow­ers and retail­ers or food ser­vice estab­lish­ments. The KidAround pub­li­ca­tion is a regional magazine.

http://​issuu​.com/​k​i​d​a​r​o​u​n​d​m​a​g​a​z​i​n​e​/​d​o​c​s​/​k​i​d​a​r​o​u​n​d​_​s​e​p​t​o​c​t​_​2014​_​o​u​t​l​i​n​e​d​/​14




Dan Chan (Pres­i­dent) and Tom Chan (CEO) with Sacra­mento Food Bank & Fam­ily Service’s Kelly Siefkin (far left) and Blake Young (sec­ond from right)
Last week, Farm-​to-​Fork and Food Tank hosted the inau­gural food sum­mit called Farm Tank in Sacra­mento. Look­ing to fur­ther offer indus­try mem­bers oppor­tu­ni­ties to learn about the unique per­spec­tive of Cal­i­for­nia food and agri­cul­ture, Gen­eral Pro­duce par­tic­i­pated in Farm Tank in many ways. We really wanted to pro­vide an exhil­a­rat­ing expe­ri­ence that will advance con­ver­sa­tion around access to healthy food. All of the thought­ful con­ver­sa­tion and edu­ca­tion that tran­spired those few days could poten­tially improve our local food system.

Read more: Farm Tank Sum­mit & On the Plate 2016