Gen­eral Pro­duce is proud to be a spon­sor of the Farm-​to-​Fork Festival.


For more infor­ma­tion, go to http://www.farmto​fork​.com


Inspired by the abun­dance of region­ally avail­able fresh prod­ucts, as well as the hard-​working fam­ily oper­a­tions who pro­vide us with high qual­ity foods, Gen­eral Pro­duce announces a col­lab­o­ra­tive effort to cel­e­brate a locally-​grown food expe­ri­ence dur­ing the 2015 Sacra­mento Farm-​to-​Fork Festival.

Gen­eral Pro­duce, a third-​generation, locally-​owned, family-​run dis­tri­b­u­tion com­pany has part­nered with Fat’s Fam­ily Restau­rant Group, who cel­e­brated their 75th anniver­sary last year, to host “On the Plate” dur­ing this year’s Farm-​to-​Fork Fes­ti­val on Sep­tem­ber 26. This mar­ques event will show­case local ingre­di­ents pre­pared in sig­na­ture recipes by chefs from each of Fat’s four loca­tions. The key component(s) in each cook­ing demon­stra­tion will be sup­plied from local pur­vey­ors who share the vision of pro­vid­ing high qual­ity prod­ucts from California’s heart­land, including:

Van Gronin­gen & Sons
Ratto Broth­ers
Vierra Farms
Pre­mier Mushrooms
Lund­burg Fam­ily Farms
Salle Orchards
Mary’s Chick­ens

“As con­sumers crave a bet­ter under­stand­ing of where their orig­i­nates and of how it is pro­duced, we are priv­i­leged to share the sto­ries of the fam­i­lies who grow or raise the rice, the poul­try, the wal­nuts, the fresh greens, etc.”, said Linda Luka, direc­tor of mar­ket­ing and com­mu­ni­ca­tions for Gen­eral Pro­duce. “Food is per­sonal. We have an oblig­a­tion to pre­serve our rela­tion­ships with the grow­ers and rec­og­nize the dis­tinc­tive places of where our food is raised. The focus is on fresh and sea­sonal. Our sto­ries are about authen­tic and local. It makes sense to part­ner with long-​time, like-​minded fam­ily oper­a­tions to set the table at this year’s Farm-​to-​Fork Festival.”

In addi­tion to the live cook­ing demon­stra­tions, atten­dees will have the oppor­tu­nity to taste spe­cially pre­pared dishes, receive cook­ing tips and recipes, win prizes and most impor­tantly meet the farm­ers who sup­ply the Cal­i­for­nia ingredients.

“The Sacra­mento Farm-​to-​Fork Fes­ti­val is a cel­e­bra­tion of com­mu­nity and a chance to appre­ci­ate the locally grown, pro­duced and sourced foods of our great region. That’s some­thing we have a pas­sion for,” said Tom Chan, CEO of Gen­eral Pro­duce. “We’re proud to expand our par­tic­i­pa­tion this year to show­case these excep­tional ven­dor part­ners and encour­age every­one to stop by to expe­ri­ence ‘On the Plate with Fat’s Fam­ily Restau­rant Group’.”


About Gen­eral Pro­duce - Gen­eral Pro­duce annu­ally dis­trib­utes over 250 mil­lion pounds of fresh pro­duce prod­ucts to retail­ers, restau­rants, schools and other whole­salers in North­ern Cal­i­for­nia, West­ern Nevada, South­ern Ore­gon and the Pacific Rim. Head­quar­tered in Sacra­mento, the “Farm-​to-​Fork Cap­i­tal of the World,” Gen­eral Pro­duce is a proud sup­porter of the locally grown move­ment and sources from a net­work of local farms to sup­ply the best pro­duce avail­able. This third-​generation family-​owned busi­ness has hon­ored their com­mit­ment to world-​class cus­tomer ser­vice for more than 80 years. To learn more about Gen­eral Pro­duce, please visit www​.Gen​er​al​Pro​duce​.com.


Per­ish­able News
And­NowU­Know
Fresh Plaza
The Packer

Gen­eral Pro­duce has announced its con­tin­ued advo­cacy for healthy lifestyles for California’s youth by host­ing a series of events this sum­mer. In com­bi­na­tion with sev­eral gro­cers and DeCA com­mis­sary stores, the Gen­eral Pro­duce team is tak­ing its “Let’s Move Cal­i­for­nia” show on the road.

“We value our work­ing rela­tion­ships with California’s finest inde­pen­dent gro­cers, as well as our DeCA part­ners,” said Linda Luka, Mar­ket­ing Direc­tor of Gen­eral Pro­duce. “Our mis­sion to edu­cate our youngest con­sumers is top of mind as we cul­ti­vate the next gen­er­a­tion of healthy eaters.”

These events tie-​in with Gen­eral Produce’s par­tic­i­pa­tion with the eat brighter!™ cam­paign and encour­ages pro­duce con­sump­tion in chil­dren. Includ­ing fresh gar­den bars, fresh fruit pizza mak­ing, face paint­ing, water games, and Zumba ses­sions, Gen­eral Pro­duce will pro­vide local kids with an oppor­tu­nity to win a bike, a fam­ily movie pack­age, or other sum­mer fun prizes. Out­door pro­duce farm­ers mar­kets coin­cide with most of the events, mak­ing it a fam­ily affair.

“These events help high­light the gro­cery retailer as a true com­mu­nity part­ner. Events are fun for all involved and exem­plify how healthy eat­ing and an active lifestyle help cre­ate a fit for life gen­er­a­tion,” con­tin­ued Luka.

Gen­eral Produce’s 2015 Sum­mer Kid’s Events include:

June 11th: Lone Tree School Sum­mer Camp (Zumba-​tonics & Salad Bar) on Beale Air Force Base.
July 11th: Pay­less IGA Cop­per­opo­lis (Home­town Kid’s Event)
July 18th: Pay­less IGA Pio­neer (Home­town Kid’s Event)
August 8th: Pay­less IGA Lock­e­ford (Home­town Kid’s Event)

Thanks to Gen­eral Pro­duce for bring­ing these fun events to Sacramento!

And­NowU­Know



As a proud sup­porter and inau­gural part­ner of the Sacra­mento Farm-​to-​Fork move­ment, Gen­eral Pro­duce is pleased to pro­vide locally grown pro­duce for this year’s kick-​off event, “Bub­bles & Berries.”

As one of the area’s old­est pro­duce dis­trib­u­tors, Gen­eral Pro­duce relies on their long-​lasting rela­tion­ships with California’s pre­mier grow­ers to source the best the state has to offer. The Sun­day brunch will take place in the Kay dis­trict of down­town Sacra­mento on June 7 and will fea­ture made-​to-​order options pre­pared by 4 Dia­mond Award-​winning Dawson’s at the Hyatt Regency.

“We’re excited about our third year in asso­ci­a­tion with the Farm-​to-​Fork events” said Traci Ennis, Food­ser­vice Sales Man­ager of Gen­eral Pro­duce. “Each year the fes­ti­val and venues grow and our involve­ment does as well. The Bub­bles & Berries Brunch is an excel­lent way to kick off the ‘Taste of Sum­mer’ in our region. We are hon­ored to work with our local farms to sup­ply fresh, local prod­ucts to The Hyatt and Preser­va­tion and Company”.

Read more: Gen­eral Pro­duce Teams Up with Farm-​to-​Fork for Bub­bles & Berries Brunch →

In honor of National Banana Cream Pie Day, Fat’s Fam­ily of Restau­rants held its first-​ever banana cream pie eat­ing con­test fea­tur­ing its famed sweet treat.

And talk about sweet Char­ity: Fat’s Restau­rants, as well as
Gen­eral Pro­duce, the Hub­bard Fam­ily Foun­da­tion and Wells Fargo, donated a total of $10,000 to the Saint John’s Pro­gram for Real Change, the Sacramento-​based women’s shel­ter that helps home­less moth­ers get back on their feet.

Sac­town Magazine


Gen­eral Pro­duce, a lead­ing family-​owned and oper­ated pro­duce dis­trib­u­tor, is the first dis­trib­u­tor in the indus­try to receive licens­ing to join the nation­wide eat brighter! move­ment, a joint pro­gram with Sesame Work­shop and Pro­duce Mar­ket­ing Asso­ci­a­tion that focuses on increas­ing pro­duce con­sump­tion in younger demo­graph­ics.

“Child­hood obe­sity is a sig­nif­i­cant chal­lenge in this coun­try”, said Tom Chan, CEO of Gen­eral Pro­duce. “We want to be a part of the solu­tion and believe the ‘eat brighter!’ move­ment has the poten­tial to raise aware­ness and increase con­sump­tion of health­ier options for kids.”

Read more: Gen­eral Pro­duce Joins “eat brighter!” Movement →