“On the Plate” Draws Impressive Crowd at 2015 Farm-to-Fork Festival
- Category: GP Newsroom
- Published: 12 October 2015
- Hits: 887
General Produce, a third-generation, locally owned, family-run distribution company partnered with longtime customer, Fat’s Family Restaurant Group, to host “On the Plate” during this year’s Farm-to-Fork Festival on September 26th.
The large marquee booth (a 50′ x 60′ tent and outside display space) attracted folks with a vintage General Produce delivery truck, draped in fresh floral, fruits and vegetables. The colorful fall hardscape provided the perfect backdrop for snapshots. This display was the most photgraphed of the day for press and festival attendees, posting to Instagram, Twitter and Facebook.
The crowds were drawn by the visually attractive displays and then stayed for the live cooking demonstrations. The demos featured all local ingredients prepared in signature recipes by chefs from each of Fat’s four locations and highlighted ingredients sourced from top-quality local purveyors including Van Groningen & Sons, Ratto Brothers, Vierra Farms, Pioneer Mushrooms, Lundberg Family Farms, Salle Orchards and Mary’s Chickens.
“We couldn’t be happier with the results and turnout of this event,” said Linda Luka, director of marketing and communications for General Produce. “We’d like to thank Sacramento CVB for their gracious support of our vision, Fat’s Family Restaurant Group for their partnership and most importantly, each of the local farmers who made this event possible with their high quality, local ingredients. We’re already tumbling creative ideas to top this year’s grand plan in 2016!’
Attendees were entertained and educated with especially prepared dishes, cooking tips, recipes and access to some of the fine farmers who grow our food. Swag bags were given out to all those who attended one of the cooking demonstrations and four grand prize gift baskets given to lucky winners at each show. General Produce also hosted a giveaway on the company’s newly launched Instagram account https://instagram.com/generalproduce.
“We’re so proud to have partnered with these amazing local vendors and customers to create a wonderful culinary experience for each person who visited our booth,” said Tom Chan, CEO of General Produce. “The Sacramento Farm-to-Fork Event continues to grow and we’re excited to see what’s ahead for ‘On the Plate’ 2016.”