Gen­eral Pro­duce, a lead­ing family-​owned and oper­ated pro­duce dis­trib­u­tor, is very proud to announce achieve­ment on their goal of “green cer­ti­fi­ca­tion” through a third-​party eval­u­a­tion and process.

“Thanks to sus­tain­able efforts already in place and prac­tice at Gen­eral Pro­duce, the cer­ti­fi­ca­tion process was achieved well ahead of our orig­i­nal year-​end goal,” said Linda Luka, direc­tor of mar­ket­ing and com­mu­ni­ca­tions for Gen­eral Pro­duce. “Green Plus helped us eval­u­ate and iden­tify areas that we could enhance and expand, as well as focus on new oppor­tu­ni­ties in the sus­tain­abil­ity arena. No one argues that as an indus­try, there is much work to be done. We are pleased to be at the front of that parade.”


Green Plus, a nation­ally rec­og­nized third-​party cer­ti­fi­ca­tion com­pany, describes their process as a “busi­ness improve­ment pro­gram focus­ing on busi­ness edu­ca­tion, net­work­ing, and recog­ni­tion.” While their process aims to con­serve nat­ural resources, increase recy­cling and reuse, while also reduc­ing the company’s car­bon foot­print, the envi­ron­men­tal ele­ment is just one aspect of their sus­tain­abil­ity ini­tia­tive. The full process includes a review of the company’s engage­ment and affects with peo­ple, planet and prof­its. The sus­tain­abil­ity cer­ti­fi­ca­tion encom­passes a review of the social, eco­nomic, cul­tural and envi­ron­men­tal impacts of the total busi­ness practices.

“We are proud to be the first busi­ness in Cal­i­for­nia to achieve Green Plus Cer­ti­fi­ca­tion,” says Daniel Chan, pres­i­dent, of Gen­eral Pro­duce. “Being a “Green Plus Cer­ti­fied” busi­ness means that Gen­eral Pro­duce will con­tinue to incor­po­rate ‘best sus­tain­able prac­tices’ into our strate­gic and daily busi­ness deci­sions. It pro­vides us with some basic stan­dards and guide­lines within energy and con­ser­va­tion mea­sures. From there, it allows us to develop and improve our work­place envi­ron­ment and expand our com­mu­nity involve­ment with a focus on part­ner­ships and purpose.”

A com­po­nent that fits nicely into advanc­ing the industry’s progress is the Greener Fields Together sus­tain­abil­ity pro­gram, avail­able to the entire pro­duce value chain. This PRO*ACT admin­is­tered pro­gram, has two pri­mary goals: (1) To imple­ment sus­tain­abil­ity prac­tices that will improve envi­ron­men­tal impact (2) To ensure the avail­abil­ity and safety of pro­duce for food­ser­vice and retail part­ners in all indus­try seg­ments. Greener Fields Together engages and involves farm­ers, dis­trib­u­tors, food­ser­vice oper­a­tors and retail loca­tions in efforts to work toward safer pro­duce from seed to fork. Gen­eral Pro­duce is a proud PRO*ACT mem­ber and sup­porter of Greener Fields Together.

About Gen­eral Pro­duce - Gen­eral Pro­duce annu­ally dis­trib­utes over 250 mil­lion pounds of fresh pro­duce prod­ucts to retail­ers, restau­rants, schools and other whole­salers in North­ern Cal­i­for­nia, West­ern Nevada, South­ern Ore­gon and the Pacific Rim. Head­quar­tered in Sacra­mento, the “Farm-​to-​Fork Cap­i­tal of the World,” Gen­eral Pro­duce is a proud sup­porter of the locally grown move­ment and sources from a net­work of local farms to sup­ply the best pro­duce avail­able. This third-​generation family-​owned busi­ness has hon­ored their com­mit­ment to world-​class cus­tomer ser­vice for more than 80 years. To learn more about Gen­eral Pro­duce, please visit www​.Gen​er​al​Pro​duce​.com.


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