- Category: GP Newsroom
Published: 12 June 2015
General Produce has announced its continued advocacy for healthy lifestyles for California’s youth by hosting a series of events this summer. In combination with several grocers and DeCA commissary stores, the General Produce team is taking its “Let’s Move California” show on the road.
“We value our working relationships with California’s finest independent grocers, as well as our DeCA partners,” said Linda Luka, Marketing Director of General Produce. “Our mission to educate our youngest consumers is top of mind as we cultivate the next generation of healthy eaters.”
These events tie-in with General Produce’s participation with the eat brighter!™ campaign and encourages produce consumption in children. Including fresh garden bars, fresh fruit pizza making, face painting, water games, and Zumba sessions, General Produce will provide local kids with an opportunity to win a bike, a family movie package, or other summer fun prizes. Outdoor produce farmers markets coincide with most of the events, making it a family affair.
“These events help highlight the grocery retailer as a true community partner. Events are fun for all involved and exemplify how healthy eating and an active lifestyle help create a fit for life generation,” continued Luka.
General Produce’s 2015 Summer Kid’s Events include:
June 11th: Lone Tree School Summer Camp (Zumba-tonics & Salad Bar) on Beale Air Force Base.
July 11th: Payless IGA Copperopolis (Hometown Kid’s Event)
July 18th: Payless IGA Pioneer (Hometown Kid’s Event)
August 8th: Payless IGA Lockeford (Hometown Kid’s Event)
Thanks to General Produce for bringing these fun events to Sacramento!