Fresh News

How to select corn; baby corn; intro­duc­ing new Sun­shine Raspberries.

Dif­fer­en­ti­at­ing water­melon vari­eties and fla­vor; cre­ative use of the rind.

How to pick the per­fect melon; dif­fer­en­ti­at­ing vari­eties; prepa­ra­tion & storage.

David John dis­cusses sea­sonal items; mar­ket con­di­tion of figs; how to pre­pare fresh gar­banzo beans for a sum­mer treat.

Gen­eral Pro­duce has announced its con­tin­ued advo­cacy for healthy lifestyles for California’s youth by host­ing a series of events this sum­mer. In com­bi­na­tion with sev­eral gro­cers and DeCA com­mis­sary stores, the Gen­eral Pro­duce team is tak­ing its “Let’s Move Cal­i­for­nia” show on the road.

“We value our work­ing rela­tion­ships with California’s finest inde­pen­dent gro­cers, as well as our DeCA part­ners,” said Linda Luka, Mar­ket­ing Direc­tor of Gen­eral Pro­duce. “Our mis­sion to edu­cate our youngest con­sumers is top of mind as we cul­ti­vate the next gen­er­a­tion of healthy eaters.”

These events tie-​in with Gen­eral Produce’s par­tic­i­pa­tion with the eat brighter!™ cam­paign and encour­ages pro­duce con­sump­tion in chil­dren. Includ­ing fresh gar­den bars, fresh fruit pizza mak­ing, face paint­ing, water games, and Zumba ses­sions, Gen­eral Pro­duce will pro­vide local kids with an oppor­tu­nity to win a bike, a fam­ily movie pack­age, or other sum­mer fun prizes. Out­door pro­duce farm­ers mar­kets coin­cide with most of the events, mak­ing it a fam­ily affair.

“These events help high­light the gro­cery retailer as a true com­mu­nity part­ner. Events are fun for all involved and exem­plify how healthy eat­ing and an active lifestyle help cre­ate a fit for life gen­er­a­tion,” con­tin­ued Luka.

Gen­eral Produce’s 2015 Sum­mer Kid’s Events include:

June 11th: Lone Tree School Sum­mer Camp (Zumba-​tonics & Salad Bar) on Beale Air Force Base.
July 11th: Pay­less IGA Cop­per­opo­lis (Home­town Kid’s Event)
July 18th: Pay­less IGA Pio­neer (Home­town Kid’s Event)
August 8th: Pay­less IGA Lock­e­ford (Home­town Kid’s Event)

Thanks to Gen­eral Pro­duce for bring­ing these fun events to Sacramento!


David John intro­duces young coconuts and shows us what to do with them (it’ll impress your fam­ily and friends!)

David John shares what to look for when shop­ping for the per­fect cantaloupe.

David John shares how to choose and store apri­cots for best flavor.

As a proud sup­porter and inau­gural part­ner of the Sacra­mento Farm-​to-​Fork move­ment, Gen­eral Pro­duce is pleased to pro­vide locally grown pro­duce for this year’s kick-​off event, “Bub­bles & Berries.”

As one of the area’s old­est pro­duce dis­trib­u­tors, Gen­eral Pro­duce relies on their long-​lasting rela­tion­ships with California’s pre­mier grow­ers to source the best the state has to offer. The Sun­day brunch will take place in the Kay dis­trict of down­town Sacra­mento on June 7 and will fea­ture made-​to-​order options pre­pared by 4 Dia­mond Award-​winning Dawson’s at the Hyatt Regency.

“We’re excited about our third year in asso­ci­a­tion with the Farm-​to-​Fork events” said Traci Ennis, Food­ser­vice Sales Man­ager of Gen­eral Pro­duce. “Each year the fes­ti­val and venues grow and our involve­ment does as well. The Bub­bles & Berries Brunch is an excel­lent way to kick off the ‘Taste of Sum­mer’ in our region. We are hon­ored to work with our local farms to sup­ply fresh, local prod­ucts to The Hyatt and Preser­va­tion and Company”.

Read more: Gen­eral Pro­duce Teams Up with Farm-​to-​Fork for Bub­bles & Berries Brunch →

David John dis­cusses how Vidalia onions dif­fer from other onions; how to pre­pare and enjoy cac­tus leaves.

David John dif­fer­en­ti­ates this ver­sa­tile apple regard­ing taste, uses and advan­tages. You’ll want to try it!


What’s the best way to cut a pineap­ple? When is sugar con­tent high­est? David John gives a fun idea for reusing the stem, and more inter­est­ing facts.

In honor of National Banana Cream Pie Day, Fat’s Fam­ily of Restau­rants held its first-​ever banana cream pie eat­ing con­test fea­tur­ing its famed sweet treat.

And talk about sweet Char­ity: Fat’s Restau­rants, as well as
Gen­eral Pro­duce, the Hub­bard Fam­ily Foun­da­tion and Wells Fargo, donated a total of $10,000 to the Saint John’s Pro­gram for Real Change, the Sacramento-​based women’s shel­ter that helps home­less moth­ers get back on their feet.

Sac­town Magazine

Learn the dif­fer­ent vari­eties of beets, why you should eat them, and how to make col­or­ful, snack­able Baked Beet Chips (even bet­ter than potato chips!)

All about mini-​peppers — from grow­ing them to eat­ing them. Try some­thing new! January.

Gen­eral Pro­duce, a lead­ing family-​owned and oper­ated pro­duce dis­trib­u­tor, is the first dis­trib­u­tor in the indus­try to receive licens­ing to join the nation­wide eat brighter! move­ment, a joint pro­gram with Sesame Work­shop and Pro­duce Mar­ket­ing Asso­ci­a­tion that focuses on increas­ing pro­duce con­sump­tion in younger demo­graph­ics.

“Child­hood obe­sity is a sig­nif­i­cant chal­lenge in this coun­try”, said Tom Chan, CEO of Gen­eral Pro­duce. “We want to be a part of the solu­tion and believe the ‘eat brighter!’ move­ment has the poten­tial to raise aware­ness and increase con­sump­tion of health­ier options for kids.”

Read more: Gen­eral Pro­duce Joins “eat brighter!” Movement →

What are Venus Fly Traps? How do they work? How do you care for them?

Watch to see how easy and beau­ti­ful it is to dec­o­rate using pro­duce! Also, Le Ann Marie shows you how to make wreaths.

Read the Farm to Fam­i­lies arti­cle in which Dan and Tom talk about bring­ing good qual­ity, local foods to fam­i­lies. Gen­eral Pro­duce is the con­duit between grow­ers and retail­ers or food ser­vice estab­lish­ments. The KidAround pub­li­ca­tion is a regional magazine.


Suc­cu­lents are the per­fect plant for summer’s hot weather. LeAnn Marie intro­duces sev­eral vari­eties and helps us dis­cover how best to take care of them.

What should I look for when choos­ing an Easter Lily? How and when do I water it? What is its ideal tem­per­a­ture and humid­ity? What kind of light does it need? How can I keep them bloom­ing longer? Can I plant them in my gar­den? These answers and more on today’s Flo­ral Beat.

“This month marks the begin­ning of our 90th year in busi­ness! Ocean Mist Farms was founded by Ital­ian Immi­grants in 1924 grow­ing Arti­chokes along the Pacific Ocean’s Mon­terey Bay in Cas­tro­ville, Cal­i­for­nia.

Invest­ing in qual­ity peo­ple and farm land became the foun­da­tion of suc­cess and longevity for gen­er­a­tions of Ocean Mist grow­ers. As the land base grew, so did Ocean Mist’s farm­ing exper­tise, with employ­ees who believe pas­sion­ately in the cul­ture and team pride of a 4th gen­er­a­tion grower-​owned busi­ness. We are proud to reach this mile­stone together with our cus­tomers and trade partners.”

Gen­eral Pro­duce has been part­ner­ing with Ocean Mist Farms for over 80 years to bring you some of the fresh­est veg­eta­bles on the planet. Con­grat­u­la­tions, Ocean Mist Farms!

We honor the famous Frank Fat’s Restau­rant in Sacra­mento, Cal­i­for­nia on their 75th Anniver­sary. Gen­eral Pro­duce has done busi­ness with Frank Fat’s for their entire 75 year history!

David John hosts this weekly pro­gram regard­ing every­thing you ever wanted to know about fresh fruits and veg­eta­bles: selec­tion, stor­age, prepa­ra­tion, vari­eties, sea­sonal avail­abil­ity, trivia, and his per­sonal secrets about how to enjoy produce.