Fresh News



Gro­cery mar­ket­ing has declared Feb­ru­ary as National Snack Food Month. Super Bowl Sun­day is just days away.

We are a nation of snack­ers, spend­ing over $60 bil­lion dol­lars annu­ally on those ever tempt­ing chips, crack­ers and other processed good­ies.

On the heels of those recently made res­o­lu­tions to eat bet­ter and cre­ate a life around health­ier imper­a­tives, take time for prepa­ra­tions. A month-​long snack fest requires some resis­tance, resolve and retool­ing.

Turn the tables on the media dri­ven snack food propo­si­tions. Favorite nib­bles can have a makeover that sat­is­fies every occa­sion. Don’t sup­port empty calo­ries and car­bo­hy­drates, sat­u­rated fats, high in sugar and pro­vide no nutri­tional value.

It’s hard to resist Dori­tos and Ruf­fles. Mod­er­a­tion is key in most food choices. Watch what goes in to the shop­ping cart for improv­ing the inevitable snack attacks. Look for desir­able alter­na­tives to the known cul­prits of over-​indulged behavior.

Read more: Snack Lightly →

Color affects both emo­tions and mood. Win­ter is no rea­son to for­feit bright col­ors. It may well be the absolute best time of year to strut the most vibrant hues on the color chart.

Cit­rus is at peak of sea­son in avail­abil­ity and taste. Use the many vari­eties to lift spir­its, boost immu­nity and improve menus.

Out of hand snack­ing is made con­ve­nient with portable “easy peel” vari­etals. This includes navel oranges, man­darins and tan­ger­ines.

Navel oranges have a sunny fla­vor with a touch of acid­ity. These seed­less fruits are per­fect for mak­ing any dreary day a bit cheerier. A fan favorite, they are burst­ing with unreal juicy sweet­ness.

Cara Cara oranges are very sweet with pinkish-​red fruit flesh. They have hints of berry and flo­ral fla­vors for a cit­rus change of pace. Con­sider seg­ments added to yogurt, com­potes and desserts.

Read more: Bright Lights →

Smart cook­ers like Instant Pots are enjoy­ing a moment. This cel­e­brated multi-​cooker is touted as capa­ble of replac­ing seven dif­fer­ent appli­ances.

It brags of doing the work of a slow cooker, an elec­tric pres­sure cooker, rice cooker, steamer, yogurt maker, sauté/​browning pan, and food-​warming pot.

Cook­ing speed may be the sin­gle most advan­tage of going for the Instant Pot. This is par­tic­u­larly true if cook­ing some meats is high on the menu. Shav­ing time off of ribs, roasts and whole chicken mat­ters.

Risotto and dried beans seem to cook in record time. Soups and stews from scratch develop depth of fla­vor with­out turn­ing on the stove or oven.

Not every­one wants or needs sev­eral (or even one more) kitchen gad­get tak­ing up shelf space. Com­pe­ti­tion among food proces­sors, stand mix­ers, blenders, juicers and var­i­ous cof­fee mak­ers is fierce within most households.

Read more: Take It Slow →

Cul­ti­vat­ing Change is a local farm grant pro­gram offered by Greener Fields Together.

It aims to fund projects and pur­suits that will help local farm­ers do what they’re best at– farm­ing.

Qual­i­fied grow­ers and aggre­ga­tors are able to win fund­ing based through an online vot­ing plat­form and peer review panel.

As farm­ers applied for this cur­rent Jan­u­ary pro­gram, they were required to apply for a spe­cific fund­ing cat­e­gory to enhance an area of oper­a­tions. Demands for all farms and ranches requires a con­tin­u­ous state of improve­ment for sus­tain­abil­ity.

Cer­ti­fi­ca­tions is one fund cat­e­gory that assists with organic, food safety, non-​GMO, fair trade, bio­dy­namic or other daunt­ing reg­u­la­tory require­ments. This is an avenue of com­pet­i­tive advan­tage for many growers.

Read more: Cul­ti­vat­ing Change →

Green business Bureau article about GP
Green Busi­ness Bureau
By Amanda John­son Sep­tem­ber 11, 2018 Blog, Mem­ber News

From food­ser­vice to retail, export to whole­sale, the fresh pro­duce dis­tri­b­u­tion busi­ness can cover a wide-​rage of busi­ness seg­ments that come together to ser­vice every­thing from gro­cery stores to restau­rants and casi­nos to schools. One busi­ness that suc­cess­fully cov­ers all of these seg­ments is Green Busi­ness Bureau mem­ber, Gen­eral Pro­duce Com­pany, a com­pany tack­ling the fresh pro­duce mar­ket in North­ern Cal­i­for­nia.

Founded in 1933 by Chan Tai Oy, his three sons and nephew, Gen­eral Pro­duce Co. is a third gen­er­a­tion owned and oper­ated fam­ily busi­ness that dis­trib­utes and exports fresh fruits and veg­eta­bles that are local, organic, sus­tain­able, and region­ally and glob­ally sourced. As a PRO*ACT mem­ber, Gen­eral Pro­duce is focused on energy con­ser­va­tion and reduc­tion, recy­cling and par­tic­i­pat­ing in pro­grams like Greener Fields Together, a local farm ini­tia­tive. Gen­eral Pro­duce works to inte­grate sus­tain­abil­ity – social, envi­ron­men­tal and eco­nomic – into their daily busi­ness prac­tices and long range plan­ning.

While Gen­eral Pro­duce is chal­lenged with facil­i­ties that are dated in terms of struc­tures, energy sys­tems, fleet demand for ser­vice and CA leg­is­la­tion, they have worked hard to be cre­ative in address­ing the demands of state man­dates, as well as facil­ity lay­out. From light­ing to cool­ing and refrig­er­a­tion, the company’s oper­a­tions and facil­ity team con­tin­u­ously work toward mak­ing improve­ments. They also look for ways to min­i­mize the company’s envi­ron­men­tal impacts in the areas of water, waste, energy and air, and reduce their car­bon foot­print by installing cost sav­ing mea­sures.

“Our approach to busi­ness is guided by our com­mit­ment to the prin­ci­ples of integrity, hon­esty, per­sonal rela­tion­ships, diverse exper­tise, stew­ard­ship and inno­va­tion,” said Linda Luka, Direc­tor of Mar­ket­ing & Com­mu­ni­ca­tions. “We are ded­i­cated to pro­vid­ing qual­ity ser­vice and prod­ucts. To do so, our aim is to ensure that our work­force and com­mu­ni­ties ben­e­fit from the small scale of our daily oper­a­tions to the large scale of our sup­ply chain.”

Read the orig­i­nal arti­cle here.
It has been almost a year since our last recipe chal­lenge. In response to over­whelm­ing demand from our team, we decided to host one on our own fea­tur­ing Brent­wood corn.

On Mon­day, August 20, our res­i­dent GP “Chefs” made 10 deli­cious dishes. Some devel­oped their own recipes while oth­ers tried their hand at clas­sic recipes found in cook­books or inno­v­a­tive recipes found on food blogs. The win­ning recipe was Gina Backovich’s Cobb Ice Cream with Smoky Corn Crack, and boy was it addict­ing! Despite some skep­ti­cism about “corn ice cream,” any­one who tried it could not walk away with­out tak­ing at least one more bite.

Read more: Sum­mer Corn Recipe Challenge →


Seek­ing to infuse your culi­nary or bev­er­age cre­ations with the ulti­mate fresh fruit fla­vor? No need to peel, dice, purée, and sim­mer for those ideal results.
Per­fect Purée is the solution!

Per­fect Purée is the pre­mium purée prod­uct on the mar­ket. The suc­cu­lent, single-​note fla­vors of Per­fect Purée inspire every­thing you can think of: cock­tails, mari­nades, cakes, cook­ies, sor­bets and smooth­ies. At the back of the house or front of the house, chefs, cookes, baris­tas, bar­tenders, pas­try chefs, and brew mas­ters love this prod­uct line!

For a per­fect sum­mer, try out our favorite warm weather fla­vors: El Cora­zon, Pink Guava & Pas­sion Fruit.

Call us today to order your sam­ple kit. Can’t wait? Go online to http://​bit​.ly/​g​p​p​u​r​e​e.

Last month, we were invited to host another PRO*ACT Recipe Chal­lenge with our employ­ees. This time, we were selected by Tay­lor Farms to try out their Cau­li­flower Pearls. Cau­li­flower has been trend­ing as a great carb sub­sti­tute and is com­monly used as a rice or potato replace­ment, so this con­ve­nient prod­uct was cre­ated to meet those demands.

On Mon­day, Sep­tem­ber 18, our res­i­dent GP “Chefs” made 12 deli­cious dishes with recipes they devel­oped just for this chal­lenge and recipes they already knew and loved from their favorite food blog­gers. The com­mon opin­ion among the Chefs is that the pre­cut Cau­li­flower Pearls saved them time by cut­ting out the prep­ping steps of wash­ing, cut­ting, and pro­cess­ing cau­li­flower. With how deli­cious all of these dishes are, that’s a huge win for any­one who wants to recre­ate them.

Read more: Cau­li­flower Pearls Recipe Challenge →

Gen­eral Pro­duce was selected by D’Arrigo Bros. Co., of CA to par­tic­i­pate in a PRO*ACT Recipe Chal­lenge. The prod­uct D’Arrigo chose to fea­ture was their Andy Boy Broc­coli Rabe. When we received the invi­ta­tion, we knew it was time to get cook­ing!

Our res­i­dent GP “chefs” boldly accepted the chal­lenge. With­out any expe­ri­ence cook­ing with the pro­vided Broc­coli Rabe, they faced off against one another to cre­ate orig­i­nal dishes. GP employ­ees tasted & voted on their favorites. D’Arrigo pro­vided prizes for the 3 chefs with the most pop­u­lar recipes. So who won? The cov­eted first place went to Linda Unden for her Broc­coli Rabe Soup. Sec­ond and third places respec­tively went to Mar­vin Wat­son for his Broc­coli Rabe Feta Ham Pie and Jen­nifer Ho for her Broc­coli Rabe Korean Pan­cake.

For both the par­tic­i­pants and the taste-​testers, it was a dif­fi­cult choice. We had 9 won­der­fully deli­cious recipes to enjoy. Check them out below & let us know which ones you would try.


Read more: Broc­coli Rabe Recipe Challenge →


David John dif­fer­en­ti­ates var­i­ous yams and sweet potatoes.



David John explains what Smit­ten Apples are, how they taste and how they com­pare to other apples.



David John talks about what to do with Cal­abaza and Red Kuri Squash. Try it!



How Sat­sumas are dif­fer­ent from other cit­rus fruits.



How to pick, store, and 3 ways to use fennel.



David John III explains how to pick, clean, eat and use the cac­tus pear.



David John explains the his­tory and cur­rent state of Apple Hill apples.


Dan Chan (Pres­i­dent) and Tom Chan (CEO) with Sacra­mento Food Bank & Fam­ily Service’s Kelly Siefkin (far left) and Blake Young (sec­ond from right)
Last week, Farm-​to-​Fork and Food Tank hosted the inau­gural food sum­mit called Farm Tank in Sacra­mento. Look­ing to fur­ther offer indus­try mem­bers oppor­tu­ni­ties to learn about the unique per­spec­tive of Cal­i­for­nia food and agri­cul­ture, Gen­eral Pro­duce par­tic­i­pated in Farm Tank in many ways. We really wanted to pro­vide an exhil­a­rat­ing expe­ri­ence that will advance con­ver­sa­tion around access to healthy food. All of the thought­ful con­ver­sa­tion and edu­ca­tion that tran­spired those few days could poten­tially improve our local food system.

Read more: Farm Tank Sum­mit & On the Plate 2016


Chilean Navels are in sea­son and bet­ter than ever!



David John III dif­fer­en­ti­ates figs: Brown Turkey, Kadota, Tiger Striped.



David John III explains how to choose, ripen, use and enjoy this sea­sonal treat!



Learn about this sea­sonal root veg­etable: what it is, what it tastes like, how to use it.



Learn all about this sea­sonal fruit: what it tastes like, how to choose, store and use it.



All about River Bartlett Pears.



Learn about California’s rich agri­cul­tural industry.



What are “Jimmy Nardello” sweet pep­pers and how are they used?



Learn fun tips for using yel­low watermelons!



Learn all about Pluots!



All about Maitake mush­rooms: what they are, fla­vor, how to use them and storage.



David John offers ideas for enjoy­ing this year’s Cal­i­for­nia blue­berry crop.



David John dif­fer­en­ti­ates heir­loom toma­toes in looks and taste; what to know about stor­ing tomatoes.