Fresh News



“This month marks the begin­ning of our 90th year in busi­ness! Ocean Mist Farms was founded by Ital­ian Immi­grants in 1924 grow­ing Arti­chokes along the Pacific Ocean’s Mon­terey Bay in Cas­tro­ville, Cal­i­for­nia.

Invest­ing in qual­ity peo­ple and farm land became the foun­da­tion of suc­cess and longevity for gen­er­a­tions of Ocean Mist grow­ers. As the land base grew, so did Ocean Mist’s farm­ing exper­tise, with employ­ees who believe pas­sion­ately in the cul­ture and team pride of a 4th gen­er­a­tion grower-​owned busi­ness. We are proud to reach this mile­stone together with our cus­tomers and trade partners.”

Gen­eral Pro­duce has been part­ner­ing with Ocean Mist Farms for over 80 years to bring you some of the fresh­est veg­eta­bles on the planet. Con­grat­u­la­tions, Ocean Mist Farms!

We honor the famous Frank Fat’s Restau­rant in Sacra­mento, Cal­i­for­nia on their 75th Anniver­sary. Gen­eral Pro­duce has done busi­ness with Frank Fat’s for their entire 75 year history!

David John hosts this weekly pro­gram regard­ing every­thing you ever wanted to know about fresh fruits and veg­eta­bles: selec­tion, stor­age, prepa­ra­tion, vari­eties, sea­sonal avail­abil­ity, trivia, and his per­sonal secrets about how to enjoy produce.