Fresh News



As the eight days of Hanukkah fin­ish, we are gen­tly reminded of those lovely fried gems that are cus­tom­ar­ily eaten dur­ing the course of the Fes­ti­val of Lights.

Tra­di­tion serves up golden brown latkes. One does not have to be Jew­ish to appre­ci­ate this espe­cially del­i­cate good bite. Nor do we need to con­fine our latke indul­gence to the few short days of the hol­i­day sea­son.

Latkes (potato pan­cakes) are tra­di­tion­ally topped with apple­sauce or sour cream. There are many new cre­ative vari­a­tions to these cakes and top­pings.

The crisp, golden clas­sic is made of shred­ded rus­set pota­toes and grated fresh onions. Yukon gold or sweet pota­toes put a softer spin on the clas­sic.

Other root veg­eta­bles like car­rots, turnips and parsnips sur­prise the pal­let in a new cake direc­tion. Include zuc­chini, cau­li­flower, apples, green onions and fresh herbs to amp up flavors.

Read more: Patty Cakes →

Good news for fruit lovers after the Thanks­giv­ing feast. Apples and cit­rus fruits begin to dom­i­nate pro­duce stands and farmer’s mar­kets.

No need for unwar­ranted com­par­isons. Both fruit fam­i­lies con­tribute to bev­er­ages, snacks or meals this time of year.

Ver­sa­tile and dis­tinc­tive, each cat­e­gory seems to have end­less pos­si­bil­i­ties as new vari­eties become avail­able through­out the sea­son.

Ambrosia, Hon­ey­crisp, Opal or Sweet Tango apples remind us that there is a favored choice for every taste pro­file. Sweet and crisp, choose the one that fits out of hand or bak­ing needs.

Tiny Lady apples and other minia­ture vari­eties range from bril­liant red to golden yel­low with red blush. They run from sweet to tart in taste and are good for hand-​eating or cook­ing. They make for par­tic­u­larly good gar­nishes and fresh décor ingre­di­ents dur­ing win­ter months and upcom­ing hol­i­day celebrations.

Read more: Apples & Oranges →

Thanks­giv­ing left­overs are a bet for at least one good sand­wich or warm plate of com­fort post hol­i­day feast.

If soups, sal­ads and sides don’t lend a cer­tain kitchen inspi­ra­tion to the day after foods, rethink the approach.

A few sim­ple fresh ingre­di­ents will ignite a spark to the dol­drums of those glass dishes stacked in the fridge.

Intro­duce gin­ger root, cilantro, edamame and shi­take mush­rooms for a boost of fla­vor to any bowl of Asian noo­dles or rice dish. Spice it up with chili pep­per paste (kochu­jang) or chili pep­per flakes (kochukaru).

Fresh herbs like basil, mint and Ital­ian pars­ley boost taste buds with a dif­fer­ent take to cold sal­ads. Tar­ragon or baby dill move things in an alto­gether new direc­tion.

Peas, arti­choke hearts and fen­nel bulbs and fronds add more than just bright green­ery. Allow the dis­tinc­tive tex­tures and extra­or­di­nary fla­vors to sur­prise the palette. It’s not grandma’s turkey salad if wal­nuts, apple chunks and curry pow­der get folded in to the mix.

Read more: Deja Food →

As Thanks­giv­ing table set­tings get arranged, include a mind­set of grat­i­tude that will hold past this sin­gle day of appre­ci­a­tion.

From hur­ri­canes to wild­fires, epic nat­ural dis­as­ters dis­rupted and rede­fined the lives of thou­sands. Many of those recently touched by dev­as­tat­ing events, find rea­son to give thanks.

Indi­vid­u­als with a solid foun­da­tion of home, fam­ily, friends and employ­ment have much to cel­e­brate.

Grate­ful­ness is not a one-​time thought, deed or acknowl­edge­ment. It’s an ongo­ing process and prac­tice. It cre­ates new chan­nels of pos­si­bil­ity and oppor­tu­nity. It touches love, friend­ship, ser­vice and our human­ity.

In the dark­est of times, there is often some good to be found. Explore what might be at the core of any life alter­ing event. Com­mu­nity is often an abun­dant source of sup­port and strength. Com­mon Unity is a wel­comed by-​product of dis­as­ter.

Through­out the Amer­i­can his­tory, reli­gious lead­ers, polit­i­cal fig­ures, and pres­i­dents have called for national hol­i­days to express grat­i­tude and thank­ful­ness to God.

Read more: Set the Table →

Far too often, lack of care or inex­pe­ri­ence col­lide with pos­i­tive con­sumer encoun­ters. That clash adversely affects fresh fruits and veg­eta­bles.

Prod­uct qual­ity and prod­uct con­di­tion are two sep­a­rate issues. How we han­dle fresh pro­duce can def­i­nitely impact the lat­ter.

Care­ful han­dling will max­i­mize fresh­ness, and add to shelf life or serv­ing appear­ance. It makes sense then that mis­han­dling is counter pro­tect­ing the inven­tory and in-​stock items.

The influx of new employ­ees through­out the food indus­try requires train­ing and coach­ing on the sub­ject of han­dling. Proper receiv­ing is the first step in main­tain­ing good qual­ity stan­dards.

Observ­ing clean­li­ness of truck trail­ers, inte­rior vehi­cle tem­per­a­tures and neat and straight pal­let stacks are a few signs that a deliv­ery is accept­able. Look for car­tons or cases that have not been split open or torn.

Cold chain pro­to­cols are impor­tant year round. As we approach cooler sea­sons, chances are that pro­duce is trav­el­ling to us from far­ther away places. Keep­ing prod­uct in best tem­per­a­ture ranges is crit­i­cal to longevity. This goes for every­thing from berries to zucchini.

Read more: Han­dle with Care →

Good advice comes to us in numer­ous ways. The recent Pro­duce Mar­ket­ing Association’s Fresh Sum­mit event in Orlando was one of those most pecu­liar chan­nels.

Future Hall of Fame quar­ter­back Pey­ton Man­ning addressed atten­dees at a morn­ing break­fast ses­sion.

Foot­ball fan, or not, his mes­sage res­onated with those for­tu­nate enough to wit­ness his humil­ity, insight and humor. He shared the guid­ance his own father, famed NFL quar­ter­back Archie Man­ning, gave him.

“Reset to zero” is the coun­sel he received from his pops when fac­ing a loss, set­back or any type of adver­sity. This mes­sage is one that keeps replay­ing weeks after Peyton’s PMA’s morn­ing break­fast talk.

Win­ning out­comes require dis­ci­pline and prepa­ra­tion. To hear him tell it, no one stays the same. One either gets bet­ter or worse. Decide each day on goals of con­tin­u­ous improvement.

Read more: Reset to Zero →

A sym­bol of pros­per­ity and abun­dance, exquis­ite pome­gran­ates have long been cher­ished for their beauty, ben­e­fits and unique taste.

The ruby red bulbs are dif­fi­cult to resist as they begin to appear in our fall mar­ket­place.

In North Amer­ica, pome­gran­ates have tra­di­tion­ally only been avail­able from around Octo­ber through Jan­u­ary.

Con­sumer demand has called on sup­pli­ers to import fruit from the south­ern hemi­sphere dur­ing the off-​season. This means, pom arils (the edi­ble inter­nal seed) has become a year-​round jewel for sal­ads, dips, baked goods and out of hand eat­ing.

The delight­ful, sweet-​tart crunchy seeds perk up nearly any plate with their sassy color and burst of tangy juice. This is real party food for adults, turn­ing the ordi­nary in to a fes­tive occasion.

Read more: Pom Power →

Eat­ing low carb or look­ing for ways to shake up the daily menu? Veg­eta­bles will then play a key role.

Not all veg­eta­bles have the same impact when there is a com­mit­ment to reduce sugar intake.

As much as we may love them, starchy veg­eta­bles are the ones to be avoided. This includes pota­toes, peas, corn, yams, beans and legumes.

Best to savor those for spe­cial occa­sions or splurges. Car­rots, some win­ter squashes and even onions should also be con­sumed in mod­er­a­tion on a keto­genic diet.

There are plenty of other great tast­ing, ver­sa­tile veg­gies to work into the daily mix. Nutri­ent dense, dark, leafy greens like spinach and kale top the list. They leap from sal­ads to omelets and power up protein-​rich smoothies.

Read more: Keto Sabe →

When it comes to culi­nary charisma or dec­o­ra­tive charm, not all pump­kins are cre­ated equal.

A trip to a local pump­kin patch will excite even the most senior pumpkin-​picker-​outers.

Heir­loom vari­eties of this win­ter squash give every­one rea­son to find a new fall favorite.

Orange is def­i­nitely not the only color in the box, though var­i­ous shades of orange run the full spec­trum. Unusual mark­ings and tex­tures, enchant­ing names and inter­est­ing shapes open pump­kin pos­si­bil­i­ties for cre­ative décor and dis­plays.

Old school vari­etals break the mold on tra­di­tional orange orbs. Cool col­ors like salmon, white, blue, gray and green bring much more inter­est to the field. Bumps, stripes, streaks and warts give curios­ity a sat­is­fac­tory platform.

Read more: Kin Folk →

Giv­ing back is good. We believe in local farm­ing and we believe that sup­port­ing grow­ers in our com­mu­ni­ties is the best way to ensure a future for food.

Cul­ti­vat­ing Change, the Greener Fields Together local farm grant pro­gram, aims to fund projects that will help local farm­ers do what they’re best at, farming.

Grant amounts up to $30,000 will be funded on an annual basis to qual­i­fy­ing grow­ers through an online vot­ing plat­form and peer review panel.

Cul­ti­vat­ing Change grants are open to all local farm­ers and aggre­ga­tors where pro­duce pro­duc­tion or aggre­ga­tion makes up at least fifty per­cent of their busi­ness. All appli­cants will be eli­gi­ble to par­tic­i­pate in the pop­u­lar vote por­tion of the con­test and only Greener Fields Together local farms will be eli­gi­ble to win by panel review.

All appli­cants must use grant money for the pur­pose spec­i­fied on their appli­ca­tion, share project results, and if selected, agree to the usage of their name and like­ness in mar­ket­ing and pub­lic rela­tions collateral.

Read more: Cul­ti­vat­ing Change →

Tail­gat­ing Sea­son is well under­way. This great Amer­i­can tra­di­tion has moved to higher ground where food and sports take the field together.

Sim­pler times called for pedes­trian sand­wiches, potato chips and cold drinks tossed into a tote bag. Move over Rover.

Tail­gat­ing has become a lively, con­vivial event with a life of its own. This portable party binds game day good eats with an oppor­tu­nity for social­iz­ing with friends and other fans.

The menu may be a bit more high art than high brow. Bring the gear and appetites for a day long feast. Game day? We’ve got you covered.

Sips & Drinks: Go with cool quenchers for those Indian Sum­mer days to hot tod­dies for chill­ier ones around the cor­ner. Fresh cut mel­ons, cel­ery, cucum­bers and cit­rus deliver for bev­er­age gar­nishes. Dress up apple cider with spices, pear slices or even cran­ber­ries. Cheers to fresh lemon­grass or rose­mary skew­ers adding more drama to cock­tail bars.

Read more: Game On! →

A few crisp days strung together and sweat­shirts get pulled out of the closet. So too, do the recipes we love that cel­e­brate fall.

Ingre­di­ents begin to shift and the land­scape changes in the mar­ket­place. There is more to autumn days than pump­kin spice and pump­kin lattes.

Apples and pears are now being har­vested. It seems impos­si­ble, but true, new vari­eties seem to appear each year. Ver­sa­til­ity finds them a role in starters, sal­ads, entrees and desserts. Savory to sweet, scout out a fall favorite to switch up main menu plan­ning and lunchtime snacks.

Tex­ture and taste give apples and pears the green light for pair­ing with cheeses, nuts, fresh greens and other part­ners. Both fruits com­pli­ment meat dishes and offer veg­e­tar­ian swaps in grain, pasta and rice prepa­ra­tions.

Figs, pome­gran­ates and per­sim­mons are sig­na­ture fruits that fol­low apples and pears . They like that lit­tle cold snap that fol­lows hot weather. Cran­ber­ries will make an appear­ance by the end Sep­tem­ber. Once they debut, kiss sum­mer goodbye.

Read more: Beyond Pump­kin Spice →

Green business Bureau article about GP
Green Busi­ness Bureau
By Amanda John­son Sep­tem­ber 11, 2018 Blog, Mem­ber News

From food­ser­vice to retail, export to whole­sale, the fresh pro­duce dis­tri­b­u­tion busi­ness can cover a wide-​rage of busi­ness seg­ments that come together to ser­vice every­thing from gro­cery stores to restau­rants and casi­nos to schools. One busi­ness that suc­cess­fully cov­ers all of these seg­ments is Green Busi­ness Bureau mem­ber, Gen­eral Pro­duce Com­pany, a com­pany tack­ling the fresh pro­duce mar­ket in North­ern Cal­i­for­nia.

Founded in 1933 by Chan Tai Oy, his three sons and nephew, Gen­eral Pro­duce Co. is a third gen­er­a­tion owned and oper­ated fam­ily busi­ness that dis­trib­utes and exports fresh fruits and veg­eta­bles that are local, organic, sus­tain­able, and region­ally and glob­ally sourced. As a PRO*ACT mem­ber, Gen­eral Pro­duce is focused on energy con­ser­va­tion and reduc­tion, recy­cling and par­tic­i­pat­ing in pro­grams like Greener Fields Together, a local farm ini­tia­tive. Gen­eral Pro­duce works to inte­grate sus­tain­abil­ity – social, envi­ron­men­tal and eco­nomic – into their daily busi­ness prac­tices and long range plan­ning.

While Gen­eral Pro­duce is chal­lenged with facil­i­ties that are dated in terms of struc­tures, energy sys­tems, fleet demand for ser­vice and CA leg­is­la­tion, they have worked hard to be cre­ative in address­ing the demands of state man­dates, as well as facil­ity lay­out. From light­ing to cool­ing and refrig­er­a­tion, the company’s oper­a­tions and facil­ity team con­tin­u­ously work toward mak­ing improve­ments. They also look for ways to min­i­mize the company’s envi­ron­men­tal impacts in the areas of water, waste, energy and air, and reduce their car­bon foot­print by installing cost sav­ing mea­sures.

“Our approach to busi­ness is guided by our com­mit­ment to the prin­ci­ples of integrity, hon­esty, per­sonal rela­tion­ships, diverse exper­tise, stew­ard­ship and inno­va­tion,” said Linda Luka, Direc­tor of Mar­ket­ing & Com­mu­ni­ca­tions. “We are ded­i­cated to pro­vid­ing qual­ity ser­vice and prod­ucts. To do so, our aim is to ensure that our work­force and com­mu­ni­ties ben­e­fit from the small scale of our daily oper­a­tions to the large scale of our sup­ply chain.”

Read the orig­i­nal arti­cle here.

Anthony Bourdain’s indeli­ble mark is as large as the void cre­ated by his absence. Three months after his unex­pected death, the food world still mourns.

Shar­ing meals has the abil­ity to bring peo­ple closer together. Anthony’s tal­ent was in show­cas­ing cul­tural diver­sity with­out judg­ment.

It may be impos­si­ble to quite fill the hal­lowed ground trav­elled by “Parts Unknown”, the CNN series that took us across the nation and around the world. The human con­di­tion was com­monly explored in every episode.

Pol­i­tics and cui­sine fre­quently inter­sect. There are any num­ber of issues related to food that push farm­ers, restau­rants, retail­ers and con­sumers to higher ground and social advo­cacy.

Sus­tain­abil­ity through grow­ing prac­tices, water usage, land preser­va­tion, labor prac­tices, immi­gra­tion pol­icy and food safety all impact our food sys­tem. Being informed on all such mat­ters is the tough part.

Sto­ry­telling is dif­fer­ent from relay­ing mere facts and fig­ures. The why and how of some­thing being done car­ries an under­stand­ing of prac­tice. Ask­ing ques­tions and wait­ing for the answers is a way to cul­ti­vate more than a script.

Read more: Parts Unknown →

Zuc­chini is deli­cious on its own. Sim­ply grill and serve as a side with a driz­zle of olive oil. Add a shake or two of salt and pep­per. Zuc­chini per­fec­tion.

That’s one rea­son­able way to approach this pro­lific sum­mer veg­etable when we have only a cou­ple of these lit­tle green ras­cals to con­tem­plate.

Since the beloved squash is so com­pat­i­ble with other fresh pro­duce items (toma­toes, egg­plant, mush­rooms, etc.) we’ve learned to marry it in dishes like rata­touille, frit­tatas and soups.

The case for Ital­ian squash abun­dance needs con­sid­er­a­tion. Between home gar­dens, farm­ers mar­kets and local farm pro­duc­tion, the mar­ket gets sat­u­rated with late sum­mer zuc­chini.

Good then that inven­tive­ness is hard at work on the zuc­chini project. A bumper squash crop inspires swap outs in dishes that typ­i­cally call for higher carb ingre­di­ents like pasta, rice, tor­tillas and breads.

Read more: Zuc­chini Project →

Well over 100 apple vari­eties are com­mer­cially grown in the United States. For nearly five decades, red deli­cious apples were the con­sumer favorite.

This year, title of con­sumer favorite will now go to the Gala apple instead of red deli­cious, which falls to the num­ber two spot.

Apple grow­ers are tend­ing to grow more of the newer vari­eties as a reflec­tion of chang­ing con­sumer tastes. Gala apple pro­duc­tion is expected to grow almost six per­cent above last year.

Taste, tex­ture and sweet­ness account for surg­ing gala apple pop­u­lar­ity. This out of hand fresh treat hits the mark on all cri­te­ria.

Until the 1970s, Amer­i­cans had only a few choices of apples. Golden Deli­cious offered a color con­trast and Granny Smith brought tart­ness to the table. The iconic Red Deli­cious was the shin­ing star and heav­ily pro­moted by Wash­ing­ton state growers.

Read more: Move Over Red →

It has been almost a year since our last recipe chal­lenge. In response to over­whelm­ing demand from our team, we decided to host one on our own fea­tur­ing Brent­wood corn.

On Mon­day, August 20, our res­i­dent GP “Chefs” made 10 deli­cious dishes. Some devel­oped their own recipes while oth­ers tried their hand at clas­sic recipes found in cook­books or inno­v­a­tive recipes found on food blogs. The win­ning recipe was Gina Backovich’s Cobb Ice Cream with Smoky Corn Crack, and boy was it addict­ing! Despite some skep­ti­cism about “corn ice cream,” any­one who tried it could not walk away with­out tak­ing at least one more bite.

Read more: Sum­mer Corn Recipe Challenge →


Seek­ing to infuse your culi­nary or bev­er­age cre­ations with the ulti­mate fresh fruit fla­vor? No need to peel, dice, purée, and sim­mer for those ideal results.
Per­fect Purée is the solution!

Per­fect Purée is the pre­mium purée prod­uct on the mar­ket. The suc­cu­lent, single-​note fla­vors of Per­fect Purée inspire every­thing you can think of: cock­tails, mari­nades, cakes, cook­ies, sor­bets and smooth­ies. At the back of the house or front of the house, chefs, cookes, baris­tas, bar­tenders, pas­try chefs, and brew mas­ters love this prod­uct line!

For a per­fect sum­mer, try out our favorite warm weather fla­vors: El Cora­zon, Pink Guava & Pas­sion Fruit.

Call us today to order your sam­ple kit. Can’t wait? Go online to http://​bit​.ly/​g​p​p​u​r​e​e.

Last month, we were invited to host another PRO*ACT Recipe Chal­lenge with our employ­ees. This time, we were selected by Tay­lor Farms to try out their Cau­li­flower Pearls. Cau­li­flower has been trend­ing as a great carb sub­sti­tute and is com­monly used as a rice or potato replace­ment, so this con­ve­nient prod­uct was cre­ated to meet those demands.

On Mon­day, Sep­tem­ber 18, our res­i­dent GP “Chefs” made 12 deli­cious dishes with recipes they devel­oped just for this chal­lenge and recipes they already knew and loved from their favorite food blog­gers. The com­mon opin­ion among the Chefs is that the pre­cut Cau­li­flower Pearls saved them time by cut­ting out the prep­ping steps of wash­ing, cut­ting, and pro­cess­ing cau­li­flower. With how deli­cious all of these dishes are, that’s a huge win for any­one who wants to recre­ate them.

Read more: Cau­li­flower Pearls Recipe Challenge →

Gen­eral Pro­duce was selected by D’Arrigo Bros. Co., of CA to par­tic­i­pate in a PRO*ACT Recipe Chal­lenge. The prod­uct D’Arrigo chose to fea­ture was their Andy Boy Broc­coli Rabe. When we received the invi­ta­tion, we knew it was time to get cook­ing!

Our res­i­dent GP “chefs” boldly accepted the chal­lenge. With­out any expe­ri­ence cook­ing with the pro­vided Broc­coli Rabe, they faced off against one another to cre­ate orig­i­nal dishes. GP employ­ees tasted & voted on their favorites. D’Arrigo pro­vided prizes for the 3 chefs with the most pop­u­lar recipes. So who won? The cov­eted first place went to Linda Unden for her Broc­coli Rabe Soup. Sec­ond and third places respec­tively went to Mar­vin Wat­son for his Broc­coli Rabe Feta Ham Pie and Jen­nifer Ho for her Broc­coli Rabe Korean Pan­cake.

For both the par­tic­i­pants and the taste-​testers, it was a dif­fi­cult choice. We had 9 won­der­fully deli­cious recipes to enjoy. Check them out below & let us know which ones you would try.


Read more: Broc­coli Rabe Recipe Challenge →


David John dif­fer­en­ti­ates var­i­ous yams and sweet potatoes.



David John explains what Smit­ten Apples are, how they taste and how they com­pare to other apples.



David John talks about what to do with Cal­abaza and Red Kuri Squash. Try it!



How Sat­sumas are dif­fer­ent from other cit­rus fruits.



How to pick, store, and 3 ways to use fennel.



David John III explains how to pick, clean, eat and use the cac­tus pear.



David John explains the his­tory and cur­rent state of Apple Hill apples.


Dan Chan (Pres­i­dent) and Tom Chan (CEO) with Sacra­mento Food Bank & Fam­ily Service’s Kelly Siefkin (far left) and Blake Young (sec­ond from right)
Last week, Farm-​to-​Fork and Food Tank hosted the inau­gural food sum­mit called Farm Tank in Sacra­mento. Look­ing to fur­ther offer indus­try mem­bers oppor­tu­ni­ties to learn about the unique per­spec­tive of Cal­i­for­nia food and agri­cul­ture, Gen­eral Pro­duce par­tic­i­pated in Farm Tank in many ways. We really wanted to pro­vide an exhil­a­rat­ing expe­ri­ence that will advance con­ver­sa­tion around access to healthy food. All of the thought­ful con­ver­sa­tion and edu­ca­tion that tran­spired those few days could poten­tially improve our local food system.

Read more: Farm Tank Sum­mit & On the Plate 2016


Chilean Navels are in sea­son and bet­ter than ever!



David John III dif­fer­en­ti­ates figs: Brown Turkey, Kadota, Tiger Striped.