Retail


Gen­eral Pro­duce has an estab­lished his­tory in retail pro­duce, serv­ing chain stores, inde­pen­dent mar­kets, ware­house stores, spe­cialty retail­ers and mil­i­tary com­mis­saries through­out North­ern Cal­i­for­nia, West­ern Nevada, South­ern Ore­gon and Cen­tral Idaho. We lever­age our vast Retail expe­ri­ence to sat­isfy a wide vari­ety of com­plex cus­tomer needs.

In addi­tion to our broad prod­uct offer­ings in con­ven­tional, organic, value added, spe­cialty, flo­ral, dry gro­cery and fresh juices, we offer a wide band of retail ser­vices. Our knowl­edge­able, skilled team pos­sess a broad range of expe­ri­ence and exper­tise.

Pro­duce depart­ment schemat­ics, prod­uct mer­chan­dis­ing, pro­mo­tional activ­i­ties, busi­ness analy­sis, pro­duce train­ing, mar­ket­ing resources and assis­tance in grow­ing prof­its all con­tribute to our out­stand­ing retail capa­bil­i­ties. We strive to learn what our cus­tomers want and respond with the right items and ser­vices at com­pet­i­tive prices.

Services

Retail


Gen­eral Pro­duce has an estab­lished his­tory in retail pro­duce, serv­ing chain stores, inde­pen­dent mar­kets, ware­house stores, spe­cialty retail­ers and mil­i­tary com­mis­saries through­out North­ern Cal­i­for­nia, West­ern Nevada, South­ern Ore­gon and Cen­tral Idaho. We lever­age our vast Retail expe­ri­ence to sat­isfy a wide vari­ety of com­plex cus­tomer needs.

In addi­tion to our broad prod­uct offer­ings in con­ven­tional, organic, value added, spe­cialty, flo­ral, dry gro­cery and fresh juices, we offer a wide band of retail ser­vices. Our knowl­edge­able, skilled team pos­sess a broad range of expe­ri­ence and exper­tise.

Pro­duce depart­ment schemat­ics, prod­uct mer­chan­dis­ing, pro­mo­tional activ­i­ties, busi­ness analy­sis, pro­duce train­ing, mar­ket­ing resources and assis­tance in grow­ing prof­its all con­tribute to our out­stand­ing retail capa­bil­i­ties. We strive to learn what our cus­tomers want and respond with the right items and ser­vices at com­pet­i­tive prices.

Services

Online Order­ing

  • Our sys­tem pro­vides con­ve­nience, effi­ciency and the abil­ity to order any­time from any­where. A cus­tomized user ID and pro­file will be cre­ated to offer you pri­vacy and con­trol of your online account.

Data Man­age­ment

  • We have the abil­ity to pre­pare cus­tomized reports that help mon­i­tor and track your costs and sales. Detailed updates will assist in track­ing local pur­chases and iden­tify grow­ers, ship­pers and regional purchases.

Elec­tronic Invoicing

  • Go Green. Elec­tronic Data Inter­change, or EDI, allows you to send and receive infor­ma­tion such as invoices, price lists and sales data seam­lessly through elec­tronic com­mu­ni­ca­tion with Gen­eral Pro­duce. These trans­mis­sions of data can be set to auto­mat­i­cally send and receive at a sched­uled time and date with­out the worry of man­ual or human inter­ven­tion. This allows for a faster pro­cess­ing and response to our cus­tomers’ needs.

Con­tract Pricing

  • We have estab­lished part­ner­ships with sup­pli­ers that offer top grade and best-​known labels, giv­ing our cus­tomers con­sis­tent brand recog­ni­tion in their pro­duce depart­ments. We work directly with our cus­tomers to tai­lor prod­uct assort­ment in their stores, includ­ing a full line of organic,eth­nic and flo­ral prod­ucts. We can access con­tract pric­ing on key com­modi­ties and value added items to build your retail pro­duce departments.

Weekly Mar­ket Updates

  • Fresh pro­duce sup­plies are sub­ject to the whims of Mother Nature, the chal­lenges of human labor and the real time demands of har­vest­ing and trans­porta­tion. We’ll keep you up to date on what’s hap­pen­ing, what’s in sea­son and what’s crit­i­cal to know.

In-​store Retail Mer­chan­dis­ing Expertise

  • The best dis­plays are first shopped visu­ally. Our retail strength runs deep in both flo­ral & pro­duce mer­chan­dis­ing. From award win­ning dis­plays to ones that say “buy me”, let us be your guide. Sea­sonal resets, remod­els and grand open­ings are all big rea­sons to show­case fresh pro­duce and floral.

Mar­ket­ing Programs

  • Indus­try pro­mo­tions through­out the four sea­sons allow you to high­light prod­ucts with sup­port from grow­ers, ship­pers and com­mod­ity com­mis­sions. Take advan­tage of our access to point of sale mate­ri­als and hot retail buys.

Com­mu­nity Outreach

  • Your store is part of a greater com­mu­nity. We know how to engage your shop­pers with events that make your store a part­ner for life. Bring healthy eat­ing and activ­i­ties to the fore­front with a kids’ event or other choices with the focus on healthy lifestyles.

Pro­duce & Flo­ral Training

  • Our pro­fes­sion­ally trained retail team can cus­tomize a train­ing pro­gram for a large team, a small group or just one. We have exper­tise in Prod­uct Care & Han­dling, Prod­uct Knowl­edge, Mer­chan­dis­ing, Cus­tomer Ser­vice, and Proper San­i­ta­tion. Let us show you how it’s done.

Weekly Price Checks

  • We’ll do the leg work for you. Each week, our staff will check the mar­ket­place for cur­rent retail prices. This will pro­vide you with the best com­pet­i­tive advan­tage in your sales area.

What Cus­tomers Say

I have been a loyal cus­tomer to Gen­eral Pro­duce for 17 years. We con­stantly get com­pli­ments on our pro­duce depart­ment due to fresh­ness and qual­ity. We are cur­rently work­ing on an upgrade in our pro­duce depart­ment. I put in one call to Gen­eral Pro­duce and within 24 hours we had an appoint­ment with a mer­chan­diser and our sales­per­son sched­uled. They both showed up ready to lis­ten and help us improve. We are look­ing for­ward to work­ing with Gen­eral Pro­duce for many more years.

Chuckie Sorensen
Owner
Gualala Super­mar­ket, Gualala, California


I have been deal­ing with Gen­eral Pro­duce for many years. They have always been easy to deal with and have out­stand­ing cus­tomer ser­vice. Gen­eral Pro­duce has always had qual­ity prod­uct and ser­vice and is always will­ing to help our stores in any way they can like pric­ing, work­ing to cus­tomize ads to fit our stores’ needs, mer­chan­dis­ing sup­port or reach­ing out to help with com­mu­nity out­reach events. Gen­eral Pro­duce always shows con­cern about our busi­ness and has cre­ative solu­tions to help us grow our busi­ness. This all comes about from a pro­fes­sional, friendly group of peo­ple who han­dle our accounts.


Kevin Young
Owner
Pay­less Markets

The sup­port the Ord Com­mu­nity Com­mis­sary receives from Gen­eral Pro­duce is friendly, pro­fes­sional, absolutely timely and extra­or­di­nar­ily effi­cient. They are con­scious of cus­tomer require­ments and makes sure defect-​free fresh pro­duce is always deliv­ered. It is refresh­ing to work with such exper­tise. My store depends heav­ily on Gen­eral Pro­duce because we know we will receive unpar­al­leled sup­port.

Alex J. King
Com­mis­sary Offi­cer
Ord Com­mu­nity, Fort Hunter Liggett, California


Being a man­ager for an inde­pen­dent mar­ket, my expec­ta­tions for qual­ity and con­sis­tency are very impor­tant. Gen­eral Pro­duce has done a fan­tas­tic job for my cus­tomers. Gen­eral Pro­duce has been very reli­able, hon­est, and easy to work with. Tech­nol­ogy also is extremely impor­tant. Whether it be emails about Hot Buys, cur­rent trends or impor­tant Mar­ket reports, most of my infor­ma­tion is always avail­able at my fin­ger­tips. There is some­one always avail­able to answer my phone calls. My cus­tomers more than ever expect qual­ity, value, and always con­sis­tency. I have a great rela­tion­ship with my sales­man and he has always done an excel­lent job reply­ing to any issues or con­cerns. I am pleased to be doing busi­ness with Gen­eral Pro­duce as they always put qual­ity at the top of their list.

William Vin­cent
Pro­duce Man­ager
Har­vest Mar­kets, North­ern California


New Customers

By lis­ten­ing to needs and spec­i­fi­ca­tions, Gen­eral Pro­duce can deliver a tai­lored pro­gram to meet cus­tomers’ goals. Our knowl­edge­able, skilled staff can quickly adapt to cus­tomer require­ments, while main­tain­ing a level of qual­ity and ser­vice that sets us apart from the com­pe­ti­tion. You’ll find that our integrity is beyond ques­tion, our reli­a­bil­ity is unri­valed, and our per­for­mance is unpar­al­leled. Let us show you Gen­eral Pro­duce.

If you would like to speak with some­one about becom­ing a new cus­tomer, please com­plete the brief form or email us at This email address is being pro­tected from spam­bots. You need JavaScript enabled to view it.. Some­one will con­tact you promptly.