shipper

  • Its easy to ignore “The sky is falling” warn­ings when they are incon­clu­sive. The clas­sic folk tale of Henny Penny (Chicken Lit­tle) bares rec­ol­lec­tion when food safety is at stake.

    The most recent indus­try mes­sages regard­ing romaine let­tuce alerts have been frus­trat­ing for every­one in the sup­ply chain.

    In defense of all stake­hold­ers, no one wants to err on the side of per­sonal ill­ness or worse case sce­nario, death.

    As com­pa­nies wait for more infor­ma­tion from fed­eral agen­cies on the E. coli O157:H7 out­break that has been ascribed to chopped romaine only and not a spe­cific sup­plier, fresh pro­duce indus­try asso­ci­a­tions are com­mu­ni­cat­ing in a uni­form voice about the sit­u­a­tion.

    United Fresh Pro­duce Asso­ci­a­tion, Pro­duce Mar­ket­ing Asso­ci­a­tion, Cen­ters for Dis­ease Con­trol and Pre­ven­tion and the Leafy Greens Mar­ket­ing Agree­ment have worked in con­cert on com­mu­ni­ca­tions regard­ing this recent outbreak.
  • Mar­ket­place trends are hot top­ics for dis­cus­sion when lean­ing in on the fresh pro­duce busi­ness.

    Sim­i­lar to other indus­tries where mov­ing prod­ucts from “Point A to Point B” is nec­es­sary, the fac­tor of trans­porta­tion is crit­i­cal to agri­cul­ture.

    So much is hap­pen­ing in the truck­ing indus­try right now, that it is a chal­lenge just to keep up with activ­ity. Con­vey­ing the impact of truck­ing to fresh mar­ket stake­hold­ers is another mat­ter alto­gether.

    Tech­nol­ogy advance­ments, new reg­u­la­tory require­ments, dri­ver short­ages, increases in freight rates and dete­ri­o­rat­ing high­ways are top of mind for all truck­ing com­pa­nies and dri­vers.

    Start­ing on Decem­ber 18th of this year, the com­pli­ance phase of the ELD (Elec­tronic Log­ging Device) man­date begins as dri­vers and fleets must start using Fed­eral Motor Car­rier Safety Admin­is­tra­tion (FMSCA) approved ELDs in their vehicles.
  • Clos­ing out the year gives way to per­sonal and pro­fes­sional reflec­tion.

    As an indus­try, 2018 pre­sented many dif­fi­cult chal­lenges to hur­dle for every sup­ply chain stake­holder.

    Grow­ers, ship­pers, proces­sors, sup­pli­ers, retail­ers and food­ser­vice estab­lish­ments all shared in the endeavor to deliver fresh pro­duce.

    Demand­ing everyone’s atten­tion through­out the year were var­i­ous prod­uct recalls, warn­ings and alerts. Recent romaine ill­nesses are still top of mind. Fifty nine indi­vid­u­als, in fif­teen states, were affected in the last out­break.

    These all too fre­quent out­breaks unfor­tu­nately adversely impact the health of any num­ber of fresh pro­duce con­sumers. For the rest of the mar­ket­place, it casts a dark shadow on eat­ing any leafy greens or veg­eta­bles.

    Pro­mot­ing increased con­sump­tion of fresh pro­duce is an already tall task. Rebuild­ing erod­ing con­sumer con­fi­dence in the after­math of these peri­odic out­breaks puts addi­tional stress on most indus­try professionals.
  • A 300 mile radius, or less, to define locally grown may not mat­ter much to those that are able to pick straight from a hoop house out back every­day.

    That real­ity doesn’t exists for most fresh pro­duce cus­tomers.

    For three sea­sons out of the year, regional grow­ers make it easy for us to scratch our local itch. That fourth sea­son is tougher to rely on for close to home grown.

    Liv­ing in the mid-​west, or other cold belt states, poses real chal­lenges for sourc­ing fresh pro­duce from inside the USA dur­ing win­ter.

    Cal­i­for­nia, Ari­zona and Florida man­age to eek out a fair amount of crop pro­duc­tion through the dead of win­ter. The desert regions (Yuma and Huron) do the heavy lift­ing for Ari­zona and Cal­i­for­nia let­tuce and wet veg­etable production.