Sacramento

  • Gen­eral Produce’s vision of cre­at­ing a dis­tinc­tive, col­lab­o­ra­tive cel­e­bra­tion to high­light the best Cal­i­for­nia grown foods in the midst of the 2015 Sacra­mento Farm-​to-​Fork Fes­ti­val came to fruition and exceeded all expectations.

    Gen­eral Pro­duce, a third-​generation, locally owned, family-​run dis­tri­b­u­tion com­pany part­nered with long­time cus­tomer, Fat’s Fam­ily Restau­rant Group, to host “On the Plate” dur­ing this year’s Farm-​to-​Fork Fes­ti­val on Sep­tem­ber 26th.

    The large mar­quee booth (a 50′ x 60′ tent and out­side dis­play space) attracted folks with a vin­tage Gen­eral Pro­duce deliv­ery truck, draped in fresh flo­ral, fruits and veg­eta­bles. The col­or­ful fall hard­scape pro­vided the per­fect back­drop for snap­shots. This dis­play was the most phot­graphed of the day for press and fes­ti­val atten­dees, post­ing to Insta­gram, Twit­ter and Facebook.
  • Gen­eral Pro­duce is proud to be a spon­sor of the Farm-​to-​Fork Festival.


    For more infor­ma­tion, go to http://www.farmto​fork​.com


  • Gen­eral Pro­duce is proud to be a spon­sor of the Farm-​to-​Fork Fes­ti­val.

    Here are some scenes from the day!


  • In honor of National Banana Cream Pie Day, Fat’s Fam­ily of Restau­rants held its first-​ever banana cream pie eat­ing con­test fea­tur­ing its famed sweet treat.

    And talk about sweet Char­ity: Fat’s Restau­rants, as well as
    Gen­eral Pro­duce, the Hub­bard Fam­ily Foun­da­tion and Wells Fargo, donated a total of $10,000 to the Saint John’s Pro­gram for Real Change, the Sacramento-​based women’s shel­ter that helps home­less moth­ers get back on their feet.

    Sac­town Magazine


  • Gen­eral Pro­duce con­tributed to a new Guin­ness World Record for the largest fruit & veg­etable dona­tion with 170,923.8 pounds of fresh pro­duce col­lected for the Sacra­mento Food Bank and Fam­ily Ser­vices.

    This Farm-​to-​Fork Cel­e­bra­tion event was orga­nized by the Sacra­mento Con­ven­tion and Vis­i­tors Bureau with an orig­i­nal goal of 25,000 pounds of pro­duce. Gen­eral Pro­duce was pleased to donate 2,000 pounds to the cause and deliver an addi­tional 300 pounds of Pre­mier Mushrooms!

    Per­ish­able News

    The Packer

    And­NowU­Know

    Sacra­mento Bee
  • As a proud sup­porter and inau­gural part­ner of the Sacra­mento Farm-​to-​Fork move­ment, Gen­eral Pro­duce is pleased to pro­vide locally grown pro­duce for this year’s kick-​off event, “Bub­bles & Berries.”

    As one of the area’s old­est pro­duce dis­trib­u­tors, Gen­eral Pro­duce relies on their long-​lasting rela­tion­ships with California’s pre­mier grow­ers to source the best the state has to offer. The Sun­day brunch will take place in the Kay dis­trict of down­town Sacra­mento on June 7 and will fea­ture made-​to-​order options pre­pared by 4 Dia­mond Award-​winning Dawson’s at the Hyatt Regency.

    “We’re excited about our third year in asso­ci­a­tion with the Farm-​to-​Fork events” said Traci Ennis, Food­ser­vice Sales Man­ager of Gen­eral Pro­duce. “Each year the fes­ti­val and venues grow and our involve­ment does as well. The Bub­bles & Berries Brunch is an excel­lent way to kick off the ‘Taste of Sum­mer’ in our region. We are hon­ored to work with our local farms to sup­ply fresh, local prod­ucts to The Hyatt and Preser­va­tion and Company”.
  • If you love local, sustainably-​farmed food, Cal­i­for­nia pear farm­ers have what you’re look­ing for. This week, a group of Cal­i­for­nia pear farm­ers has launched a cam­paign to pro­mote pears pro­duced in and around Sacra­mento as part of the America’s Farm-​to-​Fork Cap­i­tal movement.

    Nearly all pears from Cal­i­for­nia are grown in small com­mu­ni­ties near Sacra­mento. Each year in early July pears begin har­vest­ing from the Sacra­mento Delta grow­ing area and then in neigh­bor­ing Lake and Men­do­cino coun­ties later in the month. That means that locally-​grown pears are plen­ti­ful in sum­mer and through­out the fall.

    “We’re hop­ing to get con­sumers excited about locally-​grown pears and the farm­ers who grow them,” said Chris Zanobini, exec­u­tive direc­tor of the Cal­i­for­nia Pear Advi­sory Board, which is head­quar­tered in Sacra­mento. “Pear farm­ers are big sup­port­ers of the America’s Farm-​to-​Fork Cap­i­tal pro­gram and we’re help­ing to spread the word about foods grown near Sacra­mento with a num­ber of spe­cial events, give­aways and pro­mo­tions for Sacra­mento area consumers.”
  • What Col­leagues Say


    Sacra­mento Food Bank & Fam­ily Ser­vices enjoys work­ing with Gen­eral Pro­duce to sup­port our Food pro­gram through­out the year because bring­ing fresh pro­duce to fam­i­lies in need is a pri­or­ity for our orga­ni­za­tion. Gen­eral Pro­duce helps to change lives by get­ting healthy food to those who need it most in our com­mu­nity.

    In addi­tion, we appre­ci­ate Gen­eral Produce’s sup­port of Run to Feed the Hun­gry, our annual event that draws nearly 30,000 indi­vid­u­als on Thanks­giv­ing Day. ‘Gen­eral Pro­duce is a great com­mu­nity part­ner’, shares Blake Young, President/​CEO of Sacra­mento Food Bank & Fam­ily Ser­vices.


    Kelly Siefkin
    Com­mu­ni­ca­tions & Devel­op­ment Direc­tor
    Sacra­mento Food Bank & Fam­ily Services