The Summer of Love was a social phenomenon that occurred during the summer of 1967. As many as 100,000 people, converged in San Francisco’s Haight-Ashbury district.
Tie-dyed clothing, love beads, men with long hair and a mantra of “free love” characterized the counterculture hippie groups that flocked to the city. A swirl of art, politics, music and revolution was in the air in 1967.
Among other notable shifts in traditions, this was the period in time that influenced our culture in the food movement and politics toward natural, organic and vegetarian diets in America.
The politics of food remain central to those conversations happening in California regarding organic farming, sustainability, improving childhood nutrition and the obesity epidemic.
Present day activism rises from the national trend toward local, sustainable and conscious eating. Consumers want to know what they’re eating, where it comes from and how it is produced.
Lucky for us then that locally grown actually means we’re able to enjoy melons, stone fruits, sweet corn, beans, peppers, tomatoes and potatoes that are actually grown and harvested close by.