history

  • The Sum­mer of Love was a social phe­nom­e­non that occurred dur­ing the sum­mer of 1967. As many as 100,000 peo­ple, con­verged in San Francisco’s Haight-​Ashbury dis­trict.

    Tie-​dyed cloth­ing, love beads, men with long hair and a mantra of “free love” char­ac­ter­ized the coun­ter­cul­ture hip­pie groups that flocked to the city. A swirl of art, pol­i­tics, music and rev­o­lu­tion was in the air in 1967.

    Among other notable shifts in tra­di­tions, this was the period in time that influ­enced our cul­ture in the food move­ment and pol­i­tics toward nat­ural, organic and veg­e­tar­ian diets in Amer­ica.

    The pol­i­tics of food remain cen­tral to those con­ver­sa­tions hap­pen­ing in Cal­i­for­nia regard­ing organic farm­ing, sus­tain­abil­ity, improv­ing child­hood nutri­tion and the obe­sity epi­demic.

    Present day activism rises from the national trend toward local, sus­tain­able and con­scious eat­ing. Con­sumers want to know what they’re eat­ing, where it comes from and how it is pro­duced.

    Lucky for us then that locally grown actu­ally means we’re able to enjoy mel­ons, stone fruits, sweet corn, beans, pep­pers, toma­toes and pota­toes that are actu­ally grown and har­vested close by.