community

  • Gen­eral Pro­duce has announced its con­tin­ued advo­cacy for healthy lifestyles for California’s youth by host­ing a series of events this sum­mer. In com­bi­na­tion with sev­eral gro­cers and DeCA com­mis­sary stores, the Gen­eral Pro­duce team is tak­ing its “Let’s Move Cal­i­for­nia” show on the road.

    “We value our work­ing rela­tion­ships with California’s finest inde­pen­dent gro­cers, as well as our DeCA part­ners,” said Linda Luka, Mar­ket­ing Direc­tor of Gen­eral Pro­duce. “Our mis­sion to edu­cate our youngest con­sumers is top of mind as we cul­ti­vate the next gen­er­a­tion of healthy eaters.”

    These events tie-​in with Gen­eral Produce’s par­tic­i­pa­tion with the eat brighter!™ cam­paign and encour­ages pro­duce con­sump­tion in chil­dren. Includ­ing fresh gar­den bars, fresh fruit pizza mak­ing, face paint­ing, water games, and Zumba ses­sions, Gen­eral Pro­duce will pro­vide local kids with an oppor­tu­nity to win a bike, a fam­ily movie pack­age, or other sum­mer fun prizes. Out­door pro­duce farm­ers mar­kets coin­cide with most of the events, mak­ing it a fam­ily affair.

    “These events help high­light the gro­cery retailer as a true com­mu­nity part­ner. Events are fun for all involved and exem­plify how healthy eat­ing and an active lifestyle help cre­ate a fit for life gen­er­a­tion,” con­tin­ued Luka.

    Gen­eral Produce’s 2015 Sum­mer Kid’s Events include:

    June 11th: Lone Tree School Sum­mer Camp (Zumba-​tonics & Salad Bar) on Beale Air Force Base.
    July 11th: Pay­less IGA Cop­per­opo­lis (Home­town Kid’s Event)
    July 18th: Pay­less IGA Pio­neer (Home­town Kid’s Event)
    August 8th: Pay­less IGA Lock­e­ford (Home­town Kid’s Event)

    Thanks to Gen­eral Pro­duce for bring­ing these fun events to Sacramento!

    And­NowU­Know



  • What Col­leagues Say


    Sacra­mento Food Bank & Fam­ily Ser­vices enjoys work­ing with Gen­eral Pro­duce to sup­port our Food pro­gram through­out the year because bring­ing fresh pro­duce to fam­i­lies in need is a pri­or­ity for our orga­ni­za­tion. Gen­eral Pro­duce helps to change lives by get­ting healthy food to those who need it most in our com­mu­nity.

    In addi­tion, we appre­ci­ate Gen­eral Produce’s sup­port of Run to Feed the Hun­gry, our annual event that draws nearly 30,000 indi­vid­u­als on Thanks­giv­ing Day. ‘Gen­eral Pro­duce is a great com­mu­nity part­ner’, shares Blake Young, President/​CEO of Sacra­mento Food Bank & Fam­ily Ser­vices.


    Kelly Siefkin
    Com­mu­ni­ca­tions & Devel­op­ment Direc­tor
    Sacra­mento Food Bank & Fam­ily Services