eat brighter!

  • “Jimmy Nardello” Sweet Pep­pers


    What are “Jimmy Nardello” sweet pep­pers and how are they used?


  • Forono Beets


    Learn about this sea­sonal root veg­etable: what it is, what it tastes like, how to use it.


  • French But­ter Pears


    Learn all about this sea­sonal fruit: what it tastes like, how to choose, store and use it.


  • Gen­eral Pro­duce Joins “eat brighter!” Move­ment

    Gen­eral Pro­duce, a lead­ing family-​owned and oper­ated pro­duce dis­trib­u­tor, is the first dis­trib­u­tor in the indus­try to receive licens­ing to join the nation­wide eat brighter! move­ment, a joint pro­gram with Sesame Work­shop and Pro­duce Mar­ket­ing Asso­ci­a­tion that focuses on increas­ing pro­duce con­sump­tion in younger demo­graph­ics.

    “Child­hood obe­sity is a sig­nif­i­cant chal­lenge in this coun­try”, said Tom Chan, CEO of Gen­eral Pro­duce. “We want to be a part of the solu­tion and believe the ‘eat brighter!’ move­ment has the poten­tial to raise aware­ness and increase con­sump­tion of health­ier options for kids.”

  • Gen­eral Pro­duce Pro­motes Healthy Eat­ing with Sum­mer Kids Events

    Gen­eral Pro­duce has announced its con­tin­ued advo­cacy for healthy lifestyles for California’s youth by host­ing a series of events this sum­mer. In com­bi­na­tion with sev­eral gro­cers and DeCA com­mis­sary stores, the Gen­eral Pro­duce team is tak­ing its “Let’s Move Cal­i­for­nia” show on the road.

    “We value our work­ing rela­tion­ships with California’s finest inde­pen­dent gro­cers, as well as our DeCA part­ners,” said Linda Luka, Mar­ket­ing Direc­tor of Gen­eral Pro­duce. “Our mis­sion to edu­cate our youngest con­sumers is top of mind as we cul­ti­vate the next gen­er­a­tion of healthy eaters.”

    These events tie-​in with Gen­eral Produce’s par­tic­i­pa­tion with the eat brighter!™ cam­paign and encour­ages pro­duce con­sump­tion in chil­dren. Includ­ing fresh gar­den bars, fresh fruit pizza mak­ing, face paint­ing, water games, and Zumba ses­sions, Gen­eral Pro­duce will pro­vide local kids with an oppor­tu­nity to win a bike, a fam­ily movie pack­age, or other sum­mer fun prizes. Out­door pro­duce farm­ers mar­kets coin­cide with most of the events, mak­ing it a fam­ily affair.

    “These events help high­light the gro­cery retailer as a true com­mu­nity part­ner. Events are fun for all involved and exem­plify how healthy eat­ing and an active lifestyle help cre­ate a fit for life gen­er­a­tion,” con­tin­ued Luka.

    Gen­eral Produce’s 2015 Sum­mer Kid’s Events include:

    June 11th: Lone Tree School Sum­mer Camp (Zumba-​tonics & Salad Bar) on Beale Air Force Base.
    July 11th: Pay­less IGA Cop­per­opo­lis (Home­town Kid’s Event)
    July 18th: Pay­less IGA Pio­neer (Home­town Kid’s Event)
    August 8th: Pay­less IGA Lock­e­ford (Home­town Kid’s Event)

    Thanks to Gen­eral Pro­duce for bring­ing these fun events to Sacramento!

    And­NowU­Know



  • Going Global

    Gath­er­ing twelve round fruits on the eve of a new year is said to usher in pros­per­ity and good for­tune. Let it roll.

    Eat­ing round fruits for each month rep­re­sents a healthy approach to the new year. It may be daunt­ing if all done at one sit­ting, unless berries or grapes are avail­able.

    Lucky for us that so many globe-​shaped fruits are read­ily avail­able nearly year-​round.

    These days, apples and oranges are almost taken for granted. They get packed in school lunches every day with hardly a thought. Okay, so maybe they do get sliced into smiles or smaller por­tions. They start out as a round piece of fruit.

    Grapes, pears, quince, cran­ber­ries, kiwi, per­sim­mons, mango and pome­gran­ates are sea­sonal choices that fit a resolve to improve monthly intake. Some of these, while sourced from around the world, will take some plan­ning month-​by-​month to work into the meal rotation.
  • Gold Nuggets

    Before we know it, Cal­i­for­nia grown cit­rus fruits will have to make room for cher­ries, berries and stone fruits. For now, the plea­sure is in cit­rus.

    Good news then that Cara Cara and blood oranges are not the only hand fruits we can indulge in for the next few weeks.

    The Golden Nugget man­darin is an excep­tional, late sea­son vari­ety that is worth the recent atten­tion and new found pop­u­lar­ity.

    Char­ac­ter­is­ti­cally, it is roughly rounded in shape and rather bumpy in exte­rior tex­ture. Its skin is golden orange, aro­matic and easy to peel. Its eas­ily seg­mented flesh is deep orange, ten­der, juicy, extremely sweet and always seedless.
  • Meet the Dragon

    Dragon fruit is a beau­ti­ful, exotic fruit grown in South­east Asia, Mex­ico, Cen­tral and South Amer­ica, and Israel.

    While not com­mon­place, they seem to be show­ing up a lot lately in gro­cery stores across the nation.

    This trop­i­cal cac­tus fruit is del­i­cately sweet with a mildly acidic fla­vor, rem­i­nis­cent of water­melon, cac­tus pear, and kiwi.
    The fruit comes in three col­ors; two have a pink outer skin, but with two dif­fer­ent col­ored flesh (one white and the other has a red inte­rior. The third one has an exte­rior yel­low skin with white flesh.

    All three types have tiny, edi­ble black seeds (very sim­i­lar to those found inside Kiwi). The seeds should be chewed in order to be fully digested.

    Less well known as other pow­er­house fruits, dragon fruit qual­i­fies as a Super­food. Some­times known as pitaya, this trop­i­cal delight is giv­ing acai a run for its money. Com­pa­nies like Pitaya Plus sell juices, smoothie packs, and even pitaya bowls.
  • Pizza Pos­si­ble

    With Spring just a cou­ple of weeks away, the taste for spring veg­eta­bles gets ampli­fied. Work­ing those veg­gies on to the plate is easy when we put them on pizza.

    Aspara­gus, arugula, leeks, arti­choke hearts and mush­rooms are very strong top­ping con­tenders for spring piz­zas pies.

    Other choices may take some finess­ing and more care­ful han­dling. Fen­nel comes to mind. This spring bulb with fronds has the power to intim­i­date.

    Even so, with just the right cheese part­ner and some grilling with onions, this one becomes a win­ner for any Fri­day night.

    Roasted egg­plant is another fan­tas­tic spring pizza top­per. Lay­er­ing the egg­plant slices with loads of roasted gar­lic, feta cheese and pine nuts keeps it true to its Mediter­ranean roots.
  • Plu­ots


    Learn all about Pluots!


  • River Bartlett Pears — Red & Green


    All about River Bartlett Pears.


  • Sat­sumas


    How Sat­sumas are dif­fer­ent from other cit­rus fruits.


  • Soup Plus Sand­wich

    A mid-​winter slump begs for more choices in the week night meal rota­tion. Soup and sand­wich riffs take some pres­sure off any­one respon­si­ble for putting food on the table.

    Afford­able and sat­is­fy­ing, a grilled cheese sand­wich and tomato soup combo are pretty hard to beat.

    Their warmth and com­fort goes past those Campbell’s Soup com­mer­cials. Think of other nat­ural pair­ings and get into the spirit of a lunch or din­ner that don’t require much home­work.

    Explore cream of cel­ery, French onion, Thai aspara­gus, veg­etable, potato — leek and mine­strone soup pro­files. A vast cat­a­log of recipes are avail­able to assist.

    Spicy ver­sions of tor­tilla, Mul­li­gatawny and pho take us to great exotic tastes from around the world. Chile pep­pers, curry, lentils, gin­ger root, mush­rooms and gar­lic make for excep­tional soup starters.
  • Yel­low Water­mel­ons


    Learn fun tips for using yel­low watermelons!