Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany.

We dis­trib­ute and export fresh fruits and veg­eta­bles – local, organic, sus­tain­able, regional and glob­ally sourced.

We drive our cus­tomers’ sales and prof­itabil­ity through exper­tise in prod­uct han­dling and appli­ca­tion, mer­chan­dis­ing, ads and pro­mo­tions, cat­e­gory man­age­ment, detailed data report­ing, menu plan­ning and cost con­trol.

Gen­eral Pro­duce dif­fer­en­ti­ates by truly deliv­er­ing “Extra­or­di­nary Ser­vice at the Speed of Fresh” every day of the year.


Fresh Fruits & Veg­eta­bles


Com­pli­men­tary Items
Other Dairy
Snack Foods


Online Order­ing
Data Man­age­ment
Elec­tronic Invoic­ing
Con­tract Pric­ing
Weekly Mar­ket Updates
In-​store Mer­chan­dis­ing Exper­tise
Mar­ket­ing Pro­grams
Com­mu­nity Out­reach
Pro­duce & Flo­ral Train­ing
Weekly Price Checks

Online Order­ing
Data Man­age­ment
Elec­tronic Invoic­ing
Con­tract Pric­ing
Prod­uct Spect Books
Weekly Mar­ket Updates
Local Farm Tours

Spe­cial­iz­ing in Mixed & Straight Load Ocean & Air Con­tain­ers
Com­plete Offer­ing of Fresh Fruits, Veg­eta­bles, Organ­ics & Spe­cialty Items
Con­sol­i­da­tion of Other Chill Prod­ucts with Pro­duce
Updated & Detailed Infor­ma­tion about Prod­uct Avail­abil­ity & Pric­ing
Prod­uct Spect Books


Chain Super­mar­kets
Inde­pen­dent Super­mar­kets
Ware­house Stores
Spe­cialty Pro­duce Retail­ers
Mil­i­tary Com­mis­saries

Farmer’s Mar­kets

Multi-​unit Restau­rants

Inde­pen­dent Restau­rants
Cor­po­rate Food­ser­vice Oper­a­tors

Over­seas Pro­duce Importers


Our knowl­edge­able and skilled staff val­ues your busi­ness. We are com­mit­ted to the long-​term goals and achieve­ments of your com­pany. Build­ing strong rela­tion­ships through mutual agree­ment and under­stand­ing are key to this suc­cess­ful part­ner­ship. Get to know us as we learn about your busi­ness and strive to make a dif­fer­ence in the last­ing suc­cess and sus­tain­able prof­itabil­ity of your business.

… with Customers

Gen­eral Pro­duce cus­tomers include chain and inde­pen­dent super­mar­kets, ware­house stores, spe­cialty pro­duce retail­ers, mil­i­tary com­mis­saries, hotels, multi-​unit and inde­pen­dent restau­rants, hos­pi­tals, schools, cor­po­rate food ser­vice oper­a­tors, cater­ers, whole­salers, and over­seas pro­duce importers — all of whom have come to know and rely on receiv­ing only the finest prod­ucts and ser­vices avail­able. We deploy experts in the field based on seg­ments and spe­cific cus­tomer care require­ments. The com­po­si­tion of such a diverse group of cus­tomers allows for a wide range of prod­ucts, packs and specifications.

with Grow­ers and Shippers

Noth­ing hap­pens in pro­duce with­out the vast sup­ply net­work of farm­ers, ranch­ers, ship­pers, pack­ers and proces­sors of fresh fruits and veg­eta­bles. Many of these rela­tion­ships go back with Gen­eral Pro­duce sev­eral gen­er­a­tions. Our integrity and com­pany val­ues make us a great busi­ness part­ner to move high qual­ity prod­ucts through the sup­ply chain and to our end cus­tomers. Check out some of our notable farmer pro­files to see who’s grow­ing your food.

… with Our Community

Gen­eral Pro­duce is an advo­cate for healthy eat­ing, good nutri­tion and active lifestyles. We are proud to sup­port numer­ous com­mu­nity orga­ni­za­tions and activ­i­ties through dona­tions, time and vol­un­teer­ing. Whether our team is behind the scenes or large and in-​charge, our com­mit­ment is unwa­ver­ing. Visit some of our annual events to see how you can join the fun and participate.

  • Our Mis­sion: We Solve Your Pro­duce Needs

  • Gen­eral Pro­duce puts more than 80 years of pro­duce expe­ri­ence to work, giv­ing our cus­tomers a com­pet­i­tive advantage.

  • We are con­sis­tently look­ing for new prod­ucts and solu­tions to deliver qual­ity prod­ucts, safely and on time for our cus­tomers. Our global net­work of grow­ers and dis­trib­u­tors means that if we don’t have it, one of our mem­ber part­ners will.

  • We deliver more than 200 tons of fresh pro­duce per week, employ 250 indi­vid­u­als, and feed count­less fam­i­lies. Let our expe­ri­ence work for you!

  • We’ve got your busi­ness cov­ered. Trust Gen­eral Pro­duce to pro­vide a cre­ative solu­tion and unsur­passed ser­vice that will give your busi­ness a com­pet­i­tive advantage.

  • Gen­eral Pro­duce adds value to the sup­ply chain with a strong brand, rep­u­ta­tion, tech­nol­ogy, cus­tomer ser­vice sup­port and a trusted reputation.

  • Gen­eral Pro­duce is a local, family-​owned com­pany with a global reach, sourc­ing only the best pro­duce, at com­pet­i­tive prices.

  • Gen­eral Pro­duce deliv­ers more than pro­duce. We are your part­ner, spe­cial­iz­ing in cus­tomer sup­port and train­ing to gen­er­ate busi­ness growth, develop com­pet­i­tive advan­tage, dif­fer­en­ti­ate ser­vice, pro­mote prof­its, and reduce loss.

  • A long believer in Sacramento’s farm­ing com­mu­nity, Gen­eral Pro­duce is proud to source local prod­ucts and cham­pion the Farm-​to-​Fork movement.

  • ” We have been Farm-​to-​Fork from the very begin­ning, before any­one called it that.” –Tom Chan