Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

Vaca­tion­ers will take to the skies in record num­bers this sum­mer. Air travel can be very stress­ful with TSA check­points and man­ag­ing per­sonal affects.

Feel­ing good at the end of a flight may depend on how well and what we eat and drink inside the air­port ter­mi­nal.

Hydra­tion is essen­tial to hav­ing a good travel expe­ri­ence. Bring a portable water bot­tle to be filled once inside secu­rity clear­ance or pur­chase bot­tled water at ven­dor loca­tions. Drink up!

Avoid bev­er­ages known to upset the tummy. Too much cof­fee, alco­hol or orange juice will bother most peo­ple. Order more sooth­ing drinks like club soda or herbal teas.

Fruits like berries, pineap­ple, can­taloupe, cucum­bers and water­melon con­tain a high per­cent­age of water.

Most air­port ven­dors now offer pre-​assembled fruit cups with var­i­ous com­po­nents. Pome­gran­ate seeds are show­ing up in cups! These grab and go porta­bles are a good in air choice.

Some come with yogurt as a mix in. This gives an addi­tional nutri­tional boost to improve immu­nity.

Eat­ing a water rich break­fast of oat­meal and fruit will help hydrate before take­off. Nuts and dried fruits added to the cereal sati­ate and sat­isfy early morn­ing fly­ers. Add a few chia seeds to absorb more water and keep one hydrated even longer. Most inter­na­tional air­ports are catch­ing on to the desire of trav­el­ers to have real food options as they lay­over.

Regional nods to the local food scenes is reflected in ven­dor con­tracts. From Los Ange­les and Seat­tle to Sin­ga­pore and beyond, it’s easy to grab a nour­ish­ing bite.

Global cuisines are being cus­tomized to deliver low carb, nutri­ent dense meals and snacks. Air­port venues pro­mote local chefs and their per­sonal recipes.

If the ter­mi­nal has seem­ingly lim­ited choices, seek out the known good ones. Opt in for a bowl of broth based soup, a veg­gie omelet or salad with fresh greens and pro­tein (quinoa or oth­ers).

Avoid fried, greasy, rich, or processed food items. Fatty foods in gen­eral keep food in the stom­ach longer and can trig­ger dis­com­fort.

Plan ahead for small nib­bles that can be brought along as a quick and mini in-​flight meal.

To read the full Mar­ket Report, includ­ing this week’s mar­ket update, see below or click here.

Market Report page 1

Market Report page 2

Market Report page 3

Market Report page 4


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


Gro­cery Items and More


PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


Greener Fields Together