Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

We’ve said it before-​California grows over 400 dif­fer­ent crops, some grown nowhere else in the coun­try. A few crops include wine and table grapes, almonds, arti­chokes, cit­rus, straw­ber­ries, and walnuts.

Cal­i­for­nia pro­duces nearly all of the country’s almonds, apri­cots, arti­chokes, dates, figs, kiwi fruit, nec­tarines, olives, pis­ta­chios, prunes and wal­nuts.

Fifty eight coun­ties make up the lush Cal­i­for­nia land­scape. All but three con­tribute to the total agri­cul­tural econ­omy. Once tran­si­tion hap­pens from win­ter crops in Mex­ico mov­ing north, the fer­tile Cal­i­for­nia soil pro­duces a bounty for our nation’s hun­gry tables.

Pick any county in the sum­mer­time to find a work­ing fam­ily farm. We speak of “locale” when we men­tion who or where the mel­ons, onions, squash and green beans are com­ing from.

“Brent­wood” is syn­ony­mous with “super sweet“ white corn. Located in Con­tra Costa County, this delta town is steeped in a rich agri­cul­tural heritage.

A short dis­tance to Sacra­mento or to the East Bay, at least 45 farms pro­duce fruits, veg­eta­bles, nuts, wine, nurs­ery stock and alfalfa on 12,000 acres.

Beyond sweet corn– cher­ries, nec­tarines, plu­ots, apri­cots, toma­toes, vari­ety beans and other spe­cialty items are grown in the Brent­wood Dis­trict.

The dis­trict includes farms and ranches in Oak­ley, Bethel Island, Knight­sen, and Byron. This region invites agri-​tourism by way of farm stands, farm­ers’ mar­kets and U-​Pick loca­tions.

Rec­og­niz­able farm­ing names like Nunn, Smith, Grigs­bey, Smith, Stonebarger, Ghig­geri and Gursky are ush­er­ing in the third and fourth gen­er­a­tions to their farm oper­a­tions.

Brentwood’s newer res­i­dents are form­ing a deep con­nec­tion with the sur­round­ing farm­ing region. As the local food move­ment has grown in pop­u­lar­ity, peo­ple are increas­ingly inter­ested in where their food comes from and how it is grown.

Brent­wood has become hip­per and more aware of the “loca­vore” move­ment. The com­mu­nity has an estab­lished sense of place by those fam­ily farms and oppor­tu­ni­ties to con­nect with them.

Like other Cal­i­for­nia post cards, Brent­wood “grown and pro­duced” has a mean­ing all its own. Visit the region and explore a farmer’s story.


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


Gro­cery Items and More


PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


Greener Fields Together