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  • Here’s What’s in Sea­son for Spring! !

Wel­come!

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!


There has been a resur­gence of Cal­i­for­nia gar­lic, both in con­sumer demand and also in pro­duc­tion. The 2018 Cal­i­for­nia gar­lic crop will heighten that trend.

Christo­pher Ranch, California’s largest gar­lic sup­plier, reports fan­tas­tic pro­duc­tion lev­els this year, the likes of which have not been seen in years. Great news for gar­lic lovers.

Ken Christo­pher, Exec­u­tive Vice Pres­i­dent for the com­pany, announced their fore­cast this sea­son to be about 100 mil­lion pounds of gar­lic.

“Demand for organic gar­lic has been explo­sive and it is the fastest-​growing busi­ness seg­ment”, Ken Christo­pher said.

The com­pany har­vested 5 mil­lion pounds of organic gar­lic last year and expect to har­vest 10 mil­lion pounds of organic gar­lic in 2018. By far, this is the biggest organic crop ever for Christo­pher Ranch. This will be the first year they are expected to have a 100 per­cent Cal­i­for­nia organic program.

The two most preva­lent vari­eties grown com­mer­cially in Cal­i­for­nia are Cal­i­for­nia Early and Cal­i­for­nia Late. Early gar­lic har­vest begins in June and con­tin­ues for a cou­ple of weeks. Early gar­lic inven­to­ries will last for about five months.

Early gar­lic will typ­i­cally size up a lit­tle larger, but also tends to have more stain­ing because it is har­vested closer to the time fields see rain.

Late gar­lic har­vests begin in July and rep­re­sents about 80 per­cent of total gar­lic vol­ume.

This crop is more uni­form in siz­ing than the early gar­lic and typ­i­cally has a more creamy fin­ish. The two vari­eties look fairly sim­i­lar.

Fresh gar­lic is packed in field bins of 2,000 pounds. When gar­lic is packed, it is run across indus­trial heaters that warm the gar­lic to make bulbs eas­ier to clean.

As the largest gar­lic pro­duc­ing state, Cal­i­for­nia pro­duces over 90 per­cent of com­mer­cial gar­lic grown in the United States. The impor­tance to our nation as a food source is crit­i­cal when con­sid­er­ing the com­pet­i­tive prac­tices used by other coun­tries.

Issues of tar­iffs may soon come into play as farm­ers com­pete with the prac­tice of dump­ing or flood­ing the mar­ket with cheaper gar­lic or inflat­ing prices.

Not all gar­lic is cre­ated equal. Cal­i­forn­ian is bold on fla­vor. Heir­loom seed stock and sus­tain­able fam­ily farm­ing tra­di­tions make domes­tic gar­lic highly prized.
Whole, chopped, crushed or minced – look for sat­is­fac­tion in this season’s bumper gar­lic crop.

To read the full Mar­ket Report, includ­ing this week’s mar­ket update, see below or click here.

Market Report page 1

Market Report page 2

Market Report page 3

Market Report page 4

Prod­ucts

Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies

Exotic

vegetables

Fresh Veg­eta­bles

fruits

Fresh Fruits

Organics

Value Added

Tropical

Ethnic

Herbs

Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy

Juices

zucchini flowers

Specialty

Gro­cery Items and More

PRO*ACT

PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.

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Greener Fields Together