Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

Music venues and out­door con­certs get a lot of traf­fic all sum­mer long. Indi­vid­ual tastes run the spec­trum from rock, blues and coun­try to reg­gae, pop and rap.

Clas­si­cal sum­mer choices fea­ture Mozart and Bach. If sym­phonies and operas don’t res­onate, try a dif­fer­ent type of sum­mer jam.

Peak of sea­son fruits beg for pre­serv­ing in some fash­ion. We can’t eat it all no mat­ter how hard we try. Jams, jel­lies, com­potes and mar­malades allow the essence of sum­mer to be cel­e­brated in a jar.

Sin­gle small batched jams can be achieved in a short period of time, mak­ing the process rel­a­tively pain­less. In just an hour of invest­ment, fruit can be trans­formed in to a mag­nif­i­cent jarred treat.

Like most other food endeav­ors, we get out of it what we put in to it. Qual­ity going in means qual­ity in the jar. Pick or pur­chase high-​quality fruit at its peak for fla­vor, tex­ture, and color. Skip mushy, over­ripe, and dis­eased fruit.

Jams and jel­lies with­out pectin are made pretty sim­ply with lemon juice and sugar or honey. The mix­ture may need to boil together for at least twenty min­utes to achieve a cer­tain con­sis­tency with­out the thick­en­ing prop­er­ties that pectin pro­vides.

Quick pre­serves can be stored in the fridge for up to three weeks. Freez­ing will add longer even longer stor­age pos­si­bil­i­ties with some last­ing up to a year.

Berries of all kinds, cher­ries, peaches, plums and apri­cots are sen­sa­tional pre­serve favorites. The win­dow to find them is slowly clos­ing. Get them now.

If par­tic­u­lar vari­etals (Rainer Cher­ries, Santa Rosa plums and Olal­lieber­ries) strike a spe­cial chord, then watch for them at farm stands, gro­cers and neigh­bor­hood yards.

Once the fruit is appro­pri­ated, plan ahead for jam day. Have sup­plies and ingre­di­ents assem­bled. Jars and lids require ster­il­iza­tion. Wash fruit thor­oughly before slic­ing or mash­ing. This mise en place cre­ates orga­ni­za­tion out of kitchen chaos and makes for a pleas­ant jam­ming expe­ri­ence.

Glass jar man­u­fac­tur­ers Ball or Mason lend some great tips for begin­ners to the jam show. Other web­sites flood the search of recipes from home­stead­ers to grand­mas.

Gourmet ver­sions add secret ingre­di­ents. Vanilla, car­damom, gin­ger and chili pep­pers to name drop a few. Keep in mind, jams and jel­lies are a chefs short­cut to build­ing fla­vors.

Sweet­ness, tart­ness, bright­ness and depth are already built in when adding to them sauces, mari­nades and vinai­grettes. Not just for bis­cuits and toast, hit the high notes with sum­mer jams!

To read the full Mar­ket Report, includ­ing this week’s mar­ket update, see below or click here.

Market Report page 1

Market Report page 2

Market Report page 3

Market Report page 4


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


Gro­cery Items and More


PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


Greener Fields Together