Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

What’s a sip of mojito or slice of key lime pie with­out the bright­ness of fresh lime juice? Lack­ing for starters.

Lucky then that limes are avail­able year round to impart their aro­matic, tangy good­ness.

Under­stand­ing the vari­etal dif­fer­ences in limes might be use­ful for the best choices in culi­nary appli­ca­tions.

Although there are other cit­rus species that are referred to as “limes”, the Per­sian lime is the most widely cul­ti­vated lime species com­mer­cially grown. It accounts for the largest share of the fruits sold as limes.

Extremely fla­vor­ful, Per­sian limes are a key ingre­di­ent in regional cuisines world­wide. Also known as Tahit­ian or Bearss, Per­sian limes deliver an intensely tart fla­vor to your dishes and cock­tails. Typ­i­cally sold while still dark green, they become light green to a mild yel­low as they ripen.

Key limes are also known as Mex­i­can or West Indian limes. They are highly aro­matic and intensely fla­vor­ful with high juice con­tent. Their small, round size and thin, leath­ery skin with straw yel­low flesh make them unique.

Key lime afi­ciona­dos her­ald the fruit’s dis­tinc­tive fla­vor and fra­grance com­pared with con­ven­tional Per­sian limes. Their small size means the juice requires many more of them to sat­isfy most recipes.

Fin­ger limes are also known as caviar limes due to their flesh, which is some­times described as cit­rus pearls. They add a vibrant cit­rus burst to any dish and lit­er­ally pop with fla­vor. With a del­i­cate, unique fla­vor and tex­ture, they are pop­u­lar for use in cock­tails and spe­cial­ized recipes.

Avail­able in a wide color vari­a­tion glob­ally, most fin­ger limes offered in the United States have a deep green exte­rior with light green inte­rior pearls. The flesh can be squeezed, intact, from the peel. This rel­a­tively new vari­ety has lim­ited avail­abil­ity.

Kaf­fir Limes are com­monly found in the near east. They are exten­sively used in the cui­sine of the region. Often referred to as a Makrut Lime because Kaf­fir is con­sid­ered offen­sive in some lan­guages, this lime can be eas­ily iden­ti­fied by its bumpy tex­ture. This fruit has a very sour fla­vor and is com­monly used for med­i­cine.

Limes are a zesty trop­i­cal cit­rus fruit well known for their med­i­c­i­nal prop­er­ties through­out the ages. They’ve made a path­way into cos­met­ics, health prod­ucts and lean­ing agents. The entire fruit (peel, juice, zest and leaves) is used exten­sively by chefs, home cooks, bar­tenders and aro­mather­a­pists. Say “hello” to limes!

To read the full Mar­ket Report, includ­ing this week’s mar­ket update, see below or click here.

Market Report page 1

Market Report page 2

Market Report page 3

Market Report page 4


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


Gro­cery Items and More


PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


Greener Fields Together