Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

By def­i­n­i­tion, a true tonic invig­o­rates, restores, refreshes or stim­u­lates. Sounds good, right? Par­tic­u­larly when the mer­cury is high and energy lev­els are low.

Let’s not men­tion alco­hol nor so called “mock­tails” here. A really authen­tic tonic stands on it’s own mer­its.

Amer­i­cans as a whole know how to over-​indulge. It makes sense that a new gen­er­a­tion back­lash aims to eat less, stay healthy and pay close atten­tion to con­sump­tion.

Inclined to drink to their own health, Mil­len­ni­als know when it’s time to pass on a craft beer or vin­tage glass of wine. Mind­ful­ness has an appeal that stay­ing sober sup­ports. Enter sum­mer ton­ics.

Non-​alcoholic drinks no longer stand as merely a glass full of club soda with a lime wedge. Adult bev­er­ages should feel like a cel­e­bra­tion as we keep our wits about us.

Build­ing com­plex fla­vors that are aro­matic, earthy, woodsy or grassy takes a bit of alchemy. When the magic is found, we have a sen­sa­tional sum­mer tonic to soothe any thirsty beast.

Begin by exper­i­ment­ing in the lane that is famil­iar and already tastes good.

Infused waters of herbs, berries, cit­rus, mel­ons and select veg­eta­bles like cucum­bers or gin­ger root make the cut.

Link likely dance part­ners– fresh mint with lime or pineap­ple, sweet basil with straw­ber­ries, apple slices with cin­na­mon or cloves. Juniper berries and pep­per­corns can be used to liven up the taste buds.

With so many grand teas and tea choices in the mar­ket­place, they make an excel­lent foil to non-​alcoholic sum­mer drinks. Red, black, green or white, all lend them­selves to a higher call­ing in new bev­er­age con­coc­tions.

Rose­mary and laven­der are ready to jump in for addi­tional high notes. Hibis­cus, lemon ver­bena and fresh thyme influ­ence more exotic bev­er­ages.

Pure juices, coconut water and juice extracts impart their own spe­cial quench fac­tor to cool­ers and spritzers. When added to club soda or sparkling water, only a splash is nec­es­sary to bal­ance out fla­vors.

Most impor­tant is to stay hydrated dur­ing sum­mer heat. Invite a more sophis­ti­cated adult bev­er­age to any party with no booze sum­mer ton­ics. They look fan­tas­tic over ice and go down so easy.


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


Gro­cery Items and More


PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


Greener Fields Together