• Here’s What’s in Sea­son for Summer!


Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

Tulips carry a very sto­ried past. They have the abil­ity to cap­ture hearts (and break them), make for­tunes (and lose them), inspire poetry and art and influ­ence cul­ture.

The tulip orig­i­nated cen­turies ago in Per­sia and Turkey, where 80 or so wild vari­eties were grown in very arid regions.

The tulip in Iran (Per­sia) rep­re­sents par­adise on earth and of hav­ing divine sta­tus. Euro­peans gave tulips their name, mis­tak­enly, derived from the Per­sian word for “tur­ban”.

As Euro­peans began tak­ing to tulips, the flower’s pop­u­lar­ity spread quickly, par­tic­u­larly in the Nether­lands where a phe­nom­e­non dubbed tulip mania set in at one point dur­ing the 17th cen­tury. The Dutch use a tulip to rep­re­sent a human’s brief time on earth.

Tulips became so highly-​prized in the 1600’s that prices were sent soar­ing and mar­kets crash­ing. Tulips are now grown through­out the world, but peo­ple still iden­tify cul­ti­vated vari­eties as “Dutch tulips.”

As a mem­ber of the Lily fam­ily, tulips are per­fectly edi­ble, but not par­tic­u­larly ther­a­peu­tic. There hasn’t been much research on the poten­tial med­i­c­i­nal value of the hum­ble tulip.

These same flow­ers that were so highly val­ued by the Dutch in the 1600’s, became emer­gency food rations for the coun­try dur­ing World War II. The starchy bulb pro­vides a sur­pris­ing amount of calo­ries and sus­te­nance. The petals are also edi­ble, lead­ing to dishes with stuffed tulip blos­soms.

Like many flow­ers, dif­fer­ent tulip col­ors carry their own sig­nif­i­cance.

Red tulips are most strongly asso­ci­ated with true/​passionate love. Pur­ple sym­bol­izes roy­alty as well as abun­dance and pros­per­ity. Yel­low has evolved some­what in mean­ing, from once rep­re­sent­ing hope­less, unre­quited love to now being a com­mon expres­sion for cheer­ful thoughts and sun­shine.

White tulips are used to pro­claim wor­thi­ness, respect or for­give­ness. They are often used for funeral flow­ers. Var­ie­gated tulips, once among the most pop­u­lar vari­eties due to their strik­ing color pat­terns, rep­re­sent beau­ti­ful eyes. Roman­tic, right?

In addi­tion to being a favorite for cut flower bou­quets and arrange­ments, tulips are also enjoyed when given as a pot­ted plant. With all of the sen­ti­ments and mean­ings of tulips, it’s not sur­pris­ing that their pop­u­lar­ity endures.

The grow­ing and car­ing of tulip bulb gar­dens and plants is a reward­ing pas­time for many flower lovers.

As one of the world’s most beloved flow­ers, a gift of tulips is a sure delight, enchant­ing in its beauty and sim­plic­ity. Prized tulips, per­fect love!


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
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Value-​added/​Fresh-​cut Products
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Fresh-​cut and Pot­ted Floral
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Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


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PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


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