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Wel­come!

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced.

Get to Know Us!


Retail store produce display

Retail

Our retail expe­ri­ence extends to chain and inde­pen­dent mar­kets, ware­house stores, spe­cialty pro­duce retail­ers and mil­i­tary com­mis­saries. Pro­duce depart­ment schemat­ics, mer­chan­dis­ing > > >


We are the original Farm-to-Fork

Food­ser­vice

Gen­eral Pro­duce plays an inte­gral role in pro­vid­ing hotels, restau­rants, cater­ers, schools, and other cus­tomers a full line of fresh pro­duce, spe­cialty items, organ­ics, dairy and more to > > >


Port of Oakland, California

Export

Gen­eral Pro­duce exports straight and mixed loads of fresh fruits and veg­eta­bles by sea and air to des­ti­na­tions around the world. What sets us apart is our per­sonal involve­ment in prod­uct pro­cure­ment > > >


Prod­ucts

Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies

Exotic

Fresh Vegetables

Fresh Fruits

Organics

Value Added

Tropical

Ethnic

Herbs

Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy

Juices



Specialty

Gro­cery Items and More

PRO*ACT

PRO*ACT con­tracts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.

Dis­cover Your Advantage

Greener Fields Together