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Wel­come!

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced.

Get to Know Us!

Retail store produce display

Retail

Our retail expe­ri­ence extends to chain and inde­pen­dent mar­kets, ware­house stores, spe­cialty pro­duce retail­ers and mil­i­tary com­mis­saries. Pro­duce depart­ment schemat­ics, mer­chan­dis­ing > > >

We are the original Farm-to-Fork

Food­ser­vice

Gen­eral Pro­duce plays an inte­gral role in pro­vid­ing hotels, restau­rants, cater­ers, schools, and other cus­tomers a full line of fresh pro­duce, spe­cialty items, organ­ics, dairy and more to > > >

Port of Oakland, California

Export

Gen­eral Pro­duce exports straight and mixed loads of fresh fruits and veg­eta­bles by sea and air to des­ti­na­tions around the world. What sets us apart is our per­sonal involve­ment in prod­uct pro­cure­ment > > >

Prod­ucts

Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies

Exotic

Fresh Vegetables

Fresh Fruits

Organics

Value Added

Tropical

Ethnic

Herbs

Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy

Juices



Specialty

Gro­cery Items and More

Food Safety

Gen­eral Pro­duce val­ues strin­gent food safety stan­dards, poli­cies, pro­ce­dures and pro­to­cols with a com­pany cul­ture that ele­vates food safety to top pri­or­ity.


Relationships

Our knowl­edge­able and skilled staff is com­mit­ted to the long-​term goals and achieve­ments of your company.

Get to know us as we learn about your busi­ness and strive to make a dif­fer­ence in your last­ing suc­cess and sus­tain­able profitability.

PRO*ACT

PRO*ACT con­tracts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.

Dis­cover Your Advantage

Greener Fields Together

  • Cau­li­flower is noth­ing but cab­bage with a col­lege education.

    Mark Twain

  • “I totally regret eat­ing healthy today.”

    said no one, ever

  • “Eat food. Not too much. Mostly plants.”

    Michael Pol­lan

  • “Food is our com­mon ground, a uni­ver­sal experience.”

    James Beard

  • “If we are seri­ous about address­ing cli­mate change, we have to talk about food.”

    Anna Lappe

  • “The most rad­i­cal thing you can do to eat bet­ter is to cook at home.”

    Mark Bittman

  • “You don’t have to cook fancy or com­pli­cated mas­ter­pieces - just good food from fresh ingredients.”

    Julia Child

  • “A veg­e­tar­ian is a per­son who won’t eat any­thing that can have children.”

    Anony­mous

  • ” True health­care reform starts in your kitchen, not in Washington. ”

    Anony­mous

  • ” Eat to live but live to eat. ”

    Bud­dhist saying

  • “Let food be thy med­i­cine and med­i­cine be thy food.”

    Hip­pocrates

  • “The won­der­ful thing about food is you get three votes a day. Every one of them has the poten­tial to change the world.”

    Michael Pol­lan

Sacramento

1330 North B Street
Sacramento, CA
95811

P.O. Box 308
Sacramento, CA 95812-0308

Mount Shasta

1101 Ream Avenue
Mount Shasta, CA
96067


Contact

916-441-6431


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