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Wel­come!

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced.

Get to Know Us!


Retail store produce display

Retail

Our retail expe­ri­ence extends to chain and inde­pen­dent mar­kets, ware­house stores, spe­cialty pro­duce retail­ers and mil­i­tary com­mis­saries. Pro­duce depart­ment schemat­ics, mer­chan­dis­ing > > >


We are the original Farm-to-Fork

Food­ser­vice

Gen­eral Pro­duce plays an inte­gral role in pro­vid­ing hotels, restau­rants, cater­ers, schools, and other cus­tomers a full line of fresh pro­duce, spe­cialty items, organ­ics, dairy and more to > > >


Port of Oakland, California

Export

Gen­eral Pro­duce exports straight and mixed loads of fresh fruits and veg­eta­bles by sea and air to des­ti­na­tions around the world. What sets us apart is our per­sonal involve­ment in prod­uct pro­cure­ment > > >


Prod­ucts

Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies

Exotic

vegetables

Fresh Veg­eta­bles

fruits

Fresh Fruits

Organics

Value Added

Tropical

Ethnic

Herbs

Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy

Juices

zucchini flowers

Specialty

Gro­cery Items and More

PRO*ACT

PRO*ACT con­tracts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.

Dis­cover Your Advantage

Greener Fields Together