General Produce has successfully over the past 70 years established its reputation as an industry leader in the distribution of fresh fruits and vegetables. What distinguishes us from our competitors is our commitment to solving our customer needs. We deliver quality services, excellence in products and complete customer satisfaction. Our knowledgeable, skilled staff possess a broad range of experience and expertise that allows them to quickly adapt to customer requirements. We not only provide quality and value in our fresh fruits and vegetables, we also offer a wide variety of convenience products to enhance your sales. We strive to learn what our customers want and to respond with the right items at competitive prices.

We have established partnerships with suppliers that offer only top grade and best-known labels, giving our customers consistent brand recognition in their produce departments. We work directly with our customers to tailor product assortment in their stores, including a full line of organic, ethnic and floral products, as well as, family pack, multiple unit and combination pack items to fit the tastes of the local community. Our retail sales staff work with customers through operational enhancements not limited to merchandising departments to increase sales and profit, business analysis, schematic plan-o-grams, and training of department personnel. Retail services include weekly price checks, seasonal point-of-purchase materials and in-store promotional activities.