General Produce has been a Trading Member since 1955. Guided by a strong sense of treating suppliers fairly and with integrity, General Produce has earned the Blue Book’s Four-Star and Trading Member rating, the highest rating awarded to companies in the wholesale fruit and vegetable industry.

Trading membership is an honor service. It represents certification by the Produce Reporter Company and is available only to the best firms in the industry. To be a Trading Member, a company must be financially sound and have an exceptional reputation for Honest, liberal trading and payment practices.

An XXXX rating represents the highest degree of confidence or exceptional moral Responsibility. It takes time to establish such a reputation of consistently liberal Trading policies, complete dependability, reliability and efficiency in working with And in serving connections. The writing of XXXX rating also requires that the trading Records of the business ownership and management be free from recent financial Difficulties, that the business give evidence of stability in every aspect, and that the Regularly submitted balance sheets reflect a healthy financial condition.